If you need a telltale sign that craft brewing is tapping untouched demographics, look no further than the video clip above. Last week, Saturday Night Live and Portlandia star Fred Armisen visited the Rachael Ray Show, and his gift was a bottle of Rogue Ale’s Voodoo Bacon Maple Ale. The celebrity chef and television host gushed: “I love Rogue! Bacon Maple Ale … you could drink that at breakfast!” In fact, you can drink it anytime. Rachael Ray Show is an Emmy Award-winning television program, nationally syndicated that airs across 33 countries and is seen by more than 1.7 million people daily. How do you know when you’ve hit the big time? You’re on daytime television. This breakfast beer’s for you, Rachael.