• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Santa Fe Brewing Co. explains plan to pass brewmaster torch over the next six months

January 15, 2019Chris Crowell

santa fe brewing

New Mexico’s Santa Fe Brewing Co., fresh off a 2018 in which it grew 40 percent across its eight-state sales area, sent word that it’s passing its brewmaster torch over the next six months. It will be a critical time for SFBC, as the brewery has commissioned a new Steinecker brewhouse in order to stay ahead of growth, with installation expected to finish in June. SFBC also continuing to innovate, with plans to launch two new year-round additions to its portfolio in 2019.

SFBC took its time finding the right person, working together with Brewmaster Bert Boyce to craft a thoughtful recruitment and transition plan. The brewery is excited to announce that Brian Shaeffer will be taking over the reins in the next few months.

“I’m thrilled that we were able to recruit the right person to take the reins from Bert, and we’re excited to add Brian Shaeffer,” said Owner and President Brian Lock. “His skill set and cultural fit make him an ideal person to lead our production operations through this next phase of growth. Our brewing operations will be in very capable hands, and our future is very bright.”

Transition plan

Boyce, who is moving on to start a new project, was insistent on remaining on in a leadership capacity through the completion of the brewhouse project and on-boarding of his replacement, to ensure SFBC doesn’t skip a beat.

“Santa Fe Brewing Company has become my home, and the people here my family,” said Boyce. “I love this place. When I accepted the position here, I truly expected it to be my last job, but the call to create something of my own ultimately became too strong. I take a great deal of pride in what we’re accomplishing at SFBC and am 100 precent committed to ensuring that when this transition is complete the brewing operation is set up for both immediate and long-term success.”

Boyce, SFBC’s head man in brewing operations the past few years, has played an integral role in SFBC’s resurgence. He has worked diligently to improve quality and consistency across the SFBC portfolio and brought a work ethic and process driven approach that has changed the culture of SFBC’s operation. His intuition and desire to innovate led to new brands such as 7K IPA and Social Hour, a brand that will launch later this month and which SFBC expects to play a leading role in their portfolio in 2019 and beyond. His approachability and business acumen made Boyce a huge asset outside the brewery as well, as SFBC has worked to cultivate relationships with their distributor network, key retailers and suppliers.

Meet the new guy

Brian Shaeffer will join SFBC April 1. Shaeffer is currently the production manager at Oskar Blues Brewing Co. in Longmont, Colo., having served for them in a number of roles of escalating responsibility over the past eight plus years and was the head brewer at Silverton Brewing Co. prior to joining Oskar Blues.

“It was an extremely difficult decision to leave Oskar Blues, but the opportunity to help lead SFBC into this next stage of growth is an exciting one,” Shaeffer said. “I’ve grown along with Oskar Blues and the opportunities to learn on the job while helping the business grow from a small regional brewery to what it is today as a national brewery and part of the Canarchy family of brands, have been many. Where SFBC is today and what we’re getting ready to do — I’ve been there and I know the challenges and some of the pitfalls. I was attracted to the organic growth that SFBC is experiencing right now in a competitive market. I look forward to helping the team at SFBC meet the unique challenges that come with that type of growth.”

Santa Fe Brewing’s new Krones 70-bbl brewhouse is now brewing beer
santa fe brewing
By the numbers: Santa Fe Brewing shares growth stats for 2017
Documentary Craft Brewing Beer Economy
Documentary examines how craft brewers are rebuilding economy
Santa Fe Brewing Central State Collaboration
Santa Fe Brewing, Central States Beverage partner for brewer, distributor collaboration beer

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
  • Hey Vermont non-profits, Lawson’s Finest Liquids is accepting applicants for its 2023 Sunshine Fund
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Fam vaca fam in background_2-001Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
    July 4, 2022
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
    July 1, 2022
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
    June 30, 2022
  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022
  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....