The growing craft canning trend offers mobility and functionality to the traditionally glass-packed craft niche. It also offers yet another green opportunity for conservation-minded breweries to encourage consumers to recycle cans. Hardywood Park Craft Brewery is definitely into recycling, as it has partnered with the Enrichmond Foundation, as well as River City Recycling, TFC Recycling, My Glasses Rule and Virginia Commonwealth University, to attempt to break the Guinness World Record for the largest structure made from aluminum cans. The Earth Day Community Impact Project will collect 110,000 cans and turn them into the largest recyclable “LOVE” sculpture ever created.
The record-breaking attempt launched on March 6. The brewery hosted a party and offered more info about the effort, the 21st Earth Day Richmond Festival in Shockoe, good music and, of course, Hardywood beer.
Established in 1990, the Enrichmond Foundation is an umbrella non‐profit organization that serves over 100 plus volunteer, community-based special projects and initiatives in the city of Richmond. Partners of Enrichmond include community and civic associations, outdoor enthusiast groups, trails and parks, garden and history groups, and other citizen‐based groups whose primary interest is to maintain, restore, preserve and improve Richmond’s most valued community assets. In 2013, the Enrichmond Foundation combined with the efforts of its partners and funds raised from special events, planted over 500 trees, sent 575 city of Richmond kids to Summer Camp; awarded 55 scholarships for summer activities; started two new parks and repaired and expanded two running/biking trails.