Craft cidery Schilling Cider is a champion of sustainability. The Seattle-based cidery expanded its KEEP IT WILD initiative this year to 11 states in total, and that expansion helped raise over $105,000 for seven nonprofit partners, exceeding its previous gift of $76,500 in 2024.
“Our annual KEEP IT WILD initiative provides a direct avenue for us to support the protection of our beloved wild spaces,” shared Colin Schilling, CEO and Co-Founder of Schilling Cider. “We are proud to make a real impact on our outdoor communities, and are incredibly grateful for the abundant support from our customers, distributors, and the hard work of our wonderful nonprofit partners.”
KEEP IT WILD expansion
An annual initiative running each April since 2022, Schilling donates 5% of April sales from several of their top-selling ciders to nonprofit organizations working to preserve and protect environmental spaces across the country.
Schilling Cider added two additional states in 2025, Wisconsin and Illinois, to empower seven environmental organizations supporting wild spaces in eleven states: Washington, Oregon, California, Colorado, Minnesota, Arizona, Idaho, Montana, Alaska, Wisconsin, and Illinois.
Generous contributions also come from Schilling’s distributor partners this year: Columbia Distributing, Coors Distributing Company, RNDC – Anchorage, Crescent Crown Distributing, Hayden Beverage Company, Finley Distributing, Legacy Beverage, and Keg 1 Colorado.
2025 KEEP IT WILD beneficiaries
- Washington Wild
- Oregon Wild
- The Wildlands Conservancy (CA)
- Western Resource Advocates (CO)
- WildEarth Guardians (ID, AZ, MT)
- Alaska Conservation Foundation
- Alliance for the Great Lakes (IL, WI, MN)
Schilling Cider sustainability
Sustainability has been at the core of Schilling’s business since its inception. The company recently took its commitment to the next level, announcing that Excelsior Imperial Apple 12 oz cans are now Climate Neutral, becoming the first cidery to offer a Climate Neutral 6-pack and 12-pack. Conducting annual carbon assessments and implementing the industry’s first 100% EV-powered sales fleet, Schilling continues to lead the craft cider community toward sustainable innovation.
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