• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Short’s Brewing begins to bottle, distribute Starcut Ciders

September 1, 2015Keith Gribbins

Starcut Ciders
Awesome branding and artwork. Kudos to Jesse Den Herder.

Short’s Brewing Co. is committed to keeping Michigan happily drinking with a variety of Michigan-only beverages. First off, it’s making lots of “Pure Michigan” craft beer that is purposefully only distributed in state. Now, Starcut Ciders, a division of Short’s Brewing that crafts hard cider made with fruit sourced from Michigan, announced statewide bottle distribution last week.

Originally introduced at Short’s pub in Bellaire, Mich., Starcut Ciders has been available on tap across the state throughout the summer. Starcut Ciders began sharing its craft ciders throughout the Mitten State in bottles on August 30. Starcut Ciders is introducing two flagship varieties: Octorock, a semi-sweet cider and Pulsar, a semi-dry cider as well as a rotating seasonal release. The first seasonal release, Squishy, a semi-sweet cider made from a late season blend of apples, Balaton, and Montmorency cherries, will also be available on store shelves following the flagship release. Starcut Ciders will be packaged in 12-ounce bottles in six-pack carriers.

The label illustrations for both Starcut Ciders flagships and Squishy were completed by artist and designer, Don Pendleton. Most widely recognized for his portfolio of skateboard graphics and for the album artwork for Pearl Jam’s tenth studio album, Lightning Bolt, Pendleton was approached by Starcut this past winter. According to Short’s Art Director, Jesse Den Herder, “It was important to create a memorable icon for each of these ciders. Don’s work is so unique and was a perfect vehicle to express the personality of each cider.”

When asked about working with Starcut Ciders, Don explained: “It’s exciting to see what is being done with craft cider and to witness this swell of independent companies who are focusing on creativity and injecting their own personal taste and style into the product. Having been a part of skateboarding since the ‘80s and seeing that industry being driven by smaller brands and unique perspectives, it’s very reminiscent of the DIY spirit I grew up with. It’s always great to see people who are passionate about something doing what they love and putting so much into every detail, whether it’s the taste, the quality, or the packaging.”

Starcut Ciders is distributed by Imperial Beverage, who has distributed Short’s beer for over a decade. Find Starcut Ciders on tap and at stores near you using this Starcut Ciders locator.

Shorts Brewing space rock
Ingredient Insight: Brewer’s Clarex helps Short’s Brewing take Space Rock gluten-free
Here’s a quick 2021 business recap for Michigan’s Short’s Brewing
Distribution Update: Schlafly re-establishes footprint in Indiana, Belching Beaver to Colorado, Tributary Brewing’s Pale Ale expands across New England and more
Short’s Brewing’s $1.5M expansion is almost completed, as it prepares for $2M more in improvements in 2021

Reader Interactions

Comments

  1. mrbrewreview says

    September 3, 2015 at 9:17 pm

    Short’s Brewing begins to bottle/distribute Starcut Ciders http://t.co/rSgFFxDGcj via @craftbrewingbiz

    Log in to Reply
  2. firedancerlms says

    September 2, 2015 at 11:02 am

    RT @CraftBrewingBiz: Short’s Brewing begins to bottle/distribute Starcut Ciders: @StarcutCiders @ShortsBrewing http://t.co/vr60of5r4B

    Log in to Reply
  3. StarcutCiders says

    September 2, 2015 at 9:22 am

    RT @CraftBrewingBiz: Short’s Brewing begins to bottle/distribute Starcut Ciders: @StarcutCiders @ShortsBrewing http://t.co/vr60of5r4B

    Log in to Reply
  4. Bobo Pebox says

    September 1, 2015 at 3:51 pm

    Bobo Pebox liked this on Facebook.

    Log in to Reply
  5. Jim Danger Fisher says

    September 1, 2015 at 12:36 pm

    Jim Danger Fisher liked this on Facebook.

    Log in to Reply
  6. Blake's Hard Cider Co. says

    September 1, 2015 at 11:37 am

    Blake’s Hard Cider Co. liked this on Facebook.

    Log in to Reply
  7. crsimp01 says

    September 1, 2015 at 11:15 am

    Short’s Brewing begins to bottle/distribute Starcut Ciders http://t.co/mC0RomQiuD via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • New Belgium unveils its latest solar installation at Asheville brewery
  • Oregon Fruit Products debuts line of certified organic fruit purees
  • Are brewery employees happy? Depends on the department
  • MadTree Brewing’s One Good Party has a great beer competition that supports non-profits

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022
  • Did you miss the 2022 Craft Brewers Conference this week? Yeah? I see. Well, here’s what it looked like
    May 5, 2022
  • Beth-Anne-Merida-Grant-winner-6Craft breweries support teachers and nurses with great promotions this month
    May 5, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....