Short's Brewing sends more details on initial outside-Michigan distribution plans

Short’s Brewing Co. of Bellaire, Mich., sent out an update on its big new plan to distribute beyond Michigan’s borders for the first time. Initial distribution outside Michigan began with eastern Pennsylvania in February. This area will extend to Pittsburgh beginning March 19. Wilson-McGinley, a wholesale distribution company established in the 1950s and located in the historic Lawrenceville neighborhood, will be representing Short’s in the Pittsburgh area.

The launch of Short’s Brewing and Starcut Ciders in Illinois will be complete the week of March 6 and will be followed by distribution in Indiana and Ohio, beginning March 19.

Short’s has partnered with Cavalier Distributing to represent their brands in Indiana and Ohio. Cavalier was established in 1992 by Founder/President George Fisher, and is one of the only distributors in the country with a portfolio that is exclusively American craft beverages and imports. They employ more than 260 employees throughout their territories.

“For many years, six-packs of Short’s have migrated south with vacationing Hoosiers and Buckeyes. Cavalier Distributing is excited to bring Short’s into Ohio and Indiana and help people catch up with their fantastic beers from Michigan,” Fisher said.