Craft breweries are often the first businesses to respond when their communities are in need of help. Last night, we received this eblast from the Sierra Nevada Brewing Co., which is in the thick of California’s insane and ongoing Camp Fire. The brewery is promoting a new fund to provide long-term support for fire relief efforts. Sierra Nevada has chipped in $100,000 to kick things off, and the donation link is here. Below is the full email. Good luck to everyone out there.
As many of you are aware, Sierra Nevada Brewing Co. and our surrounding communities are in the midst of dealing with the still-active Camp Fire. Even though we are all living moment to moment trying to figure out who is safe and if our homes have been spared, the beauty of the human spirit still shines through.
We have been flooded by offers of support, from a simple “I am here” to generous offerings of financial and physical support. There are many opportunities—both immediate and long-term—to help those affected.
For immediate support, there are many nonprofit and government agencies whose sole purpose is to help those experiencing disaster. Rather than duplicate those efforts, we will instead focus on connecting those groups with people who need help.
For long-term support, we have set up a Sierra Nevada Camp Fire Relief Fund, supported through the Golden Valley Bank Community Foundation. The brewery is seeding this fund with an initial $100,000 to get started. Once the fire is out, we will distribute all donated money to partner organizations that are dedicated to rebuilding and supporting the communities that have been affected.
If you would like to support this long-term effort, you can follow this link, select “Sierra Nevada Brewery,” and follow the instructions thereafter. Checks can be made payable to “GVBCF – Sierra Nevada” and either dropped off at Golden Valley Bank or mailed to 190 Cohasset Road, Chico, CA 95926.
We appreciate the tremendous amount of support and compassion shown from folks around the world. With the brave men and women risking their lives fighting this fire and the outpouring of support from communities near and far, we know we are on a path to healing and rebuilding.
The Grossman Family
Ken, Sierra and Brian