• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Sly Fox Brewing is opening a satellite pub and wants crowdfunding investors

September 10, 2018Chris Crowell

sly fox brewing opening
Do not disrespect the pizza chef bouncer in this new upscale satellite pub.

The reinvented Wyomissing suburb of Reading, Pa., will be the home of a new Sly Fox Brewing Co. satellite pub. It will be located with an upscale mixed use complex of office, retail and restaurant space developed by Philadelphia-based Equus Capital Partners, poised to transform Wyomissing into a swanky live, work and play location in Berks County.

“Wyomissing is a booming area,” said John Giannopoulos, Sly Fox Brewing managing partner. “With large employers and great residential sections, growth is happening everywhere and we are excited to be a part of the development.”

Equus has committed more than $70 million into Phase I of the Knitting Mills, and Phase II, a 20-acre site north of the main campus, has already attracted corporate tenants interested in new construction build-to-suit offices.

Looking for investors

To make this new venture happen, Sly Fox has initiated a funding campaign with WeFunder, an investment facilitator that offers contributors opportunity for return. The idea is that a large pool of investors will contribute to the personality of the pub, called Sly Fox at the Knitting Mills, and will act as brand ambassadors as much as stakeholders. Sly Fox selected WeFunder after brainstorming ways to proactively enter the highly competitive market. Besides ROI opportunity, contributors will receive exclusive perks and discounts at the pub.

“It’s a unique investment opportunity, but it’s really about building a passionate community of like-minded people who love award-winning craft beer, great food and great times,” said Giannopoulos who opened the first Sly Fox pub with his family in Phoenixville in 1995.

Sly Fox at the Knitting Mills will focus on developing a fresh and locally sourced menu to accompany their well-regarded beer portfolio. The convenient location, just off of Penn Avenue, is a prime spot for foodies and craft beer aficionados.

“We thought it would be a really unique idea to, as we enter new markets, to build anticipation with an invested group of brand ambassadors,” added Giannopoulos. The Sly Fox production brewery is situated just 20 miles east in Pottstown, Pa.

Mainstem malt barley
Craft maltster Mainstem Malt seeks crowdfunding investors
brewdog-sustainability
BrewDog opens final Equity for Punks crowdfunding round to support sustainability plans
carol-stoudt
Sly Fox Brewing debuts a beer and punk rock tour dedicated to just-retired craft beer pioneer Carol Stoudt
Sly Fox brewpub
Sly Fox to open a fifth Pennsylvania location

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Higher learning: Eastern Washington University and No-Li Brewhouse launch Craft Beer Certificate
  • Texas’ Bishop Cider is in explode mode, acquires two breweries, expanding to seven locations
  • Athletic Brewing earns Certified B Corp status as it celebrates four years
  • 2022 Beer Branding Trends Part 2: Beyond Beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....