In the past year, the Sly Fox Brewing Co. has opened two new pubs based on their popular Pottstown, Pennsylvania Tasting Room model. Last week saw the grand opening of a location in Pittsburgh, adjacent to Point State Park and June saw the opening of the popular Sly Fox Taphouse at the Knitting Mills in Wyomissing, Pa.
And they aren’t done! Sly Fox says it has plans for a fifth Pennsylvania location less than a mile from the Wyomissing spot in collaboration with GoggleWorks Center for the Arts.
Plans in new spot
A much-loved artist collective in the heart of Reading, PA, GoggleWorks is a literal city block including a rehabbed warehouse featuring artist galleries, event spaces, meeting rooms, a theater, and maker studios. It is also home to plentiful parking and a restaurant that Sly Fox will reinvent and open in early December.
The Den by Sly Fox will be a comfortable bistro and bar with six taps, centrally located in the GoggleWorks complex. The first-floor location for Sly Fox’s newest spot features casual seating including a large bar, a restaurant full of communal high tops, a lounge area, and an outdoor courtyard accentuated by open ended entry into a world of visual arts.
“We love the idea of collaborating here,” said John Giannopoulos, Sly Fox Hospitality Group Managing Partner. “Sly Fox has always been a creative maker and this partnership is inspiring.”
The Den will feature bar and counter service during GoggleWorks hours (open daily 9am to 9pm) including a rotating tap list of Sly Fox beers and Pennsylvania wine and spirits. Additionally, The Den will offer compete catering services throughout the complex, which regularly hosts artist exhibitions, business meetings, weddings, large group meetings, and creative showcases.
“We plan to serve up the freshest deli-style offerings at The Den,” adds Billy Yoder, executive chef at the new location as well as the Wyomissing Taphouse. “We’re developing a catering menu that will include a lot of diversity and several different price points.
Sly Fox was familiar with the former restaurant tenant and the team said it’s their goal to exceed expectations out-of-the-gate, offering breakfast options and a rotating menu.
The Den is also expected to become a popular neighborhood destination pub for residents and visitors with Reading Area Community College, Miller Center for the Arts, Reading Imax, and GoggleWorks Apartments all within walking distance.
Sly Fox will undertake some significant remodeling prior to opening the new location with a fresh new feel and friendly, inviting environment. GoggleWorks, a 145,000 square foot complex, is home to 35 on-site studio artists, a staff of program facilitators and hundreds of visitors every week.
“We are ecstatic to welcome a remarkable partner to realize our full vision for the community,” added Levi Landis, GoggleWorks Executive Director. “I admire the work of Sly Fox and welcome their creative approach to food, beer, and social engagement.”
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