The Society of Independent Brewers (SIBA) has become the official partner of the Craft Beer Rising show, held at Drygate Brewery in Glasgow, Sept. 4-5. The partnership will deliver exposure for SIBA in all publicity for Craft Beer Rising including advertising in the event program, PR, email campaigns and social media.
“We’re delighted to have agreed this partnership, which will raise SIBA’s profile, deliver benefits for our members, and help us achieve our vision of becoming the ‘voice of British brewing’,” said Tony Jerome, SIBA’s director of communications and membership. “Our 825 independent craft brewer members produce quality, innovative beers – in cask, keg, bottle and cans – that put them at the forefront of the exciting British craft brewing scene. We hope that our partnership with Craft Beer Rising will encourage brewers outside SIBA to realize the benefits we can offer them and become members, to make us a more representative organization.”
A bit of background on SIBA: If you’re wondering where the “A” comes from in the acronym, the association was originally named the Small Independent Brewers’ Association when it was founded in 1980 by 20 pioneering microbrewers. Today, it has 825 brewer members, the majority of them classed as micro or local brewers. SIBA’s growing credibility and campaigning success – particularly achieving the introduction of Small Breweries’ Relief in 2002, and its role in the scrapping of the beer duty escalator in 2013 and consecutive cuts in beer duty in 2013, 2014 and 2015 – have established it as one of the most authoritative bodies in the U.K. brewing industry.