• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Stone Brewing Co. rocks out with its IPA out

February 1, 2013Jason Morgan

Rock and roll and craft beer go hand-in-hand — they’re bold, creative and smack you out of complacency. The really good ones even make you want to get up and dance. That’s why it makes perfect sense that feedback and a wicked bass line open Stone Brewing Co.’s latest video, a mise-en-scène love letter to Stone IPA.

“Whereas today the letters IPA inspire exclamation points among beer enthusiasts, when Stone IPA hit the scene in 1997, the acronym elicited mostly question marks. India pale ale…what’s that?” the Stone Brewing Co. blog stated. Stone co-founder and original brewmaster Steve Wagner hoped for his own British invasion, when he crafted the hop-amplified remix of a British beer classic with the initial batch of Stone IPA.

Like a four-on-the-floor drum beat and sick riff, a good IPA reaches straight into the core of every beer drinker and lets them know that they’re alive. It’s a feeling that a generation ever longed for and continues to crave. Check out the Stone Brewing Co. blog for the full write up and a history of Stone IPA.

I am a Craft Brewer - Greg Koch
A superstar lineup of brewers pays tribute to the American craft brewing spirit
Enter Night Stone Brewing
Watch Stone Brewing’s Greg Koch kick back beers with Metallica’s Lars Ulrich, discussing Enter Night Pilsner
Stone Brewing opens taproom in Shanghai (enjoy some photos)
Stone Brewing Richmond will have to demo future bistro building (1937 Terminal Warehouse)

Reader Interactions

Comments

  1. StoneBrewingCo says

    February 1, 2013 at 11:15 am

    Nice rock-inspired write-up! MT @craftbrewingbiz: Stone rocks out with its IPA out: Rock and roll and Stone go hand-in. http://t.co/kbD1RLWu

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Blue Moon plans limited run under its original name, Bellyslide Wit, coinciding with baseball season
  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
  • Sockeye Brewing’s new Alehouse has one of Boise’s largest outdoor patios + a 9-hole putting course
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Craft sales continue to struggle in 2023, NBWA March Beer Purchasers’ Index confirms
    March 30, 2023
  • Distribution update: pFriem Family Brewers goes to LA + news from Wiseacre, Anderson Valley, FÜL and more
    March 29, 2023
  • Watch how White Labs’ WLP077 Tropicale yeast intensifies fruity flavors in hop compounds
    March 29, 2023
  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC