Don’t you dare touch those brakes because Stone Brewing Co. has zero intentions of slowing down. The Escondido, Calif.-based craft brewing brand is expanding its beer portfolio, creating new companies, opening new brewhouses and launching new properties around the United States. Just read some of the headlines in the last few months:
- World of Beer Craft: Stone Brewing releases its first Berlin-brewed beers
- Stone Brewing continues to crush it: Plans to open Napa, Calif. tap room and pilot brewery
- Greg Koch explains new company, Arrogant Brewing, in this video
- Stone’s Greg Koch to launch $100 million fund to help grow other breweries
That’s all on top of Stone’s plans to invest some $74 million to construct a production brewery, packaging hall, destination restaurant, retail store and administrative offices in Richmond, Va. Why stop there? Stone Brewing and San Diego-based hospitality collective Untitled Hospitality just announced a partnership to develop Stone Hotel — the companies’ first-ever brewery hotel. The brew-focused lodging has plans to open in the first quarter of 2018 and will be constructed, owned and managed by Untitled Hospitality through an exclusive license agreement.
The hotel will actually be located on 13 acres of land adjacent to Stone Brewing World Bistro & Gardens — Escondido, and from the renderings above and below it looks like the ultimate California craft retreat. From the press release:
Guests to Stone Hotel will delight in a craft beer experience complete from the moment of arrival. An inlay on the hotel’s driveway artistically displays beer flowing from a tap at the top of the driveway down to Citracado Parkway. Alongside rare historical Stone memorabilia, the watchful eye of the gargoyle will be discretely on guard throughout the hotel, and Stone beers will be available upon a moment’s notice. In addition to the normally incredibly wide array of Stone beers that will be on tap, archive special release beers and unique casks will be periodically tapped at the three on-site bars. Hotel amenities will be equally beer centric, epitomized by the availability of a complimentary Stone beer immediately upon check-in and in-room growler delivery service. Stone Hotel will mirror the philosophy of all Stone projects, exhibiting a high level of creativity and wow factor, ultimately creating a memorable, true craft beer experience.
The concept and inspiration for Stone Hotel comes from Stone co-founders, Greg Koch and Steve Wagner. Having founded the brewery in 1996 the team has made an incredible impact on the growth and evolution of the craft beer movement worldwide. One of the largest craft breweries in the country, Stone employs more than 1,200 team members and is committed to remaining independent in this era of craft beer sell-outs. Now in 2016, Koch and Wagner have selected Untitled Hospitality for the development of the Stone Hotel brand. Untitled Hospitality was founded by CEO Robert Cartwright who boasts more than 20 years of experience in operations and business development for leading global hotel and leisure companies, including Starwood Hotels & Resorts, Hilton, Marriott, Intercontinental Hotel Group and Key Hospitality Group. Alongside President and Chief Development Officer, Dan Klunk, and Vice President of Operations, Hopi Stradling, Cartwright has built Untitled Hospitality on the foundation of collaborating, sharing, and galvanizing the creative process to fashion uncommon hotels that celebrate each concept’s unique history, location, experience and design. Through a joint venture, Untitled will partner with prominent San Diego developer McMillin LLC to build-out the Stone Hotel property.
“You can’t rush a good thing,” said Koch. “After originally envisioning a hotel on the property more than six years ago, we had put the project on permanent hold due to our need to focus on our core obsession of brewing. When Robert and Untitled Hospitality approached us with the idea of them taking the ball and running with it, we found a partner who was fully engaged in the idea of executing on the Stone ideals, ethos and creativity. Years of thought have gone into the development of Stone Hotel and it will be reflected throughout every corner of the place. I can’t wait to give our fans this amazing extension of the Stone experience.”
Designing the $26 million, 100,000 square foot build-out is one of the most prolific names in interior design, Paul Basile of BASILE Studio. The San Diego-based designer is credited for his ability to custom build progressive commercial, hospitality and retail projects with an exhaustive attention to detailed craftsmanship.
The design of Stone Hotel will be far from ordinary, offering a wide variety of unique guest experiences ranging from a bar-style lobby check-in to oversized guestrooms, all in excess of 375 square-feet. Underscoring Stone’s environmental sustainability efforts, each of the 99 rooms, including 6 suites, will utilize state-of-the-art energy efficiency and water saving features. Rooms will incorporate signature BASILE Studio details such as custom designed furniture and floor-to-ceiling window systems, which flip open to an expansive balcony, providing an open-air in-room experience. Stone Hotel’s event facilities will comprise of an 8,000 square-foot ballroom, a 10,000 square-foot rooftop garden located adjacent to the pool deck, as well as nearly an acre of outdoor event space.
Guests to Stone Hotel will enjoy extended perks beyond their overnight stay, with access to the hotel’s expansive fitness center, walking trails surrounding the property, and priority seating at the ever-popular Stone Brewing World Bistro & Gardens – Escondido, located directly across the street. The hotel will also provide guests with a unique culinary experience to complement that of the neighboring Stone Brewing World Bistro & Gardens – Escondido.
Stone Hotel will be located at 1990 Citracado Parkway in Escondido, California. For more information about Stone Hotel, visit stonebrewinghotel.com.