• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Stone Brewing’s Greg Koch to cut hair and beard for moustache awareness month charity

September 20, 2013Keith Gribbins

greg koch web
Stone Brewing’s Greg Koch, both as young, clean-shaven whippersnapper, and wise, bearded craft brewing pioneer.

It’s rare that we get to write a headline like that, but when Stone Brewing Co. CEO & Co-Founder Greg Koch decides he wants to do something, the headlines are always pretty interesting. The press release below is fairly funny, so we’ve left it mostly as is. And before you ask WTF is Movember and why would someone actually give money it to, the answer is: During November each year, Movember is a global charity responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges.

Speaking of mental health, here goes the press release:

It takes a major cause for Stone Brewing Co. CEO & Co-Founder Greg Koch to even consider chopping his lengthy locks and shaving that scruffy, now infamous beard. And we mean major. Even pleading from his significant other, family, friends and fellow Stone co-founder Steve Wagner couldn’t convince Koch that the stubble-gone-wild he’d been working on for two years was due for a trim. So what finally did the trick? Winning the San Diego Business Journal’s “San Diego’s Most Admired CEO” award? Nope. Opening the new Stone Brewing World Bistro & Gardens – Liberty Station in San Diego’s historic Naval Training Center redevelopment? Or opening another Stone Brewing Co. venue in Terminal 2 of San Diego International Airport? Nope.

It was none other than Movember, the global men’s health charity encouraging men to grow and women to support the Mo (moustache) for 30 days in November. Through the power of the moustache, awareness and vital funds are raised in support of men’s health issues, specifically prostate and testicular cancer initiatives. Koch has been nominated as a Mo Bro spokesperson for the movement to help spread the gospel (as he’s known to do) about Movember and its campaign.

On Nov. 1, Koch will participate in Movember’s “Shave the Date” by completely shaving his long, scraggly beard down to bare skin at a live, orchestrated event in San Diego. Or will he? Koch’s personal goal is to raise $25,000 through the “SHAVE GREG” campaign, though an absolute rock-bottom amount of $15,000 is required to make it happen. “No dough, me no Mo Bro,” grunted Koch gruffly in a manner suiting his current, uh, “look.” Donations are now being accepted through Koch’s fundraising page, MoBro.co/gregkochstonebrewingco.

“Twice in my life, I’ve shaved a goatee leaving a moustache, and both times I removed it the same day because it freaked me out when I looked in the mirror. I can’t imagine having one for a month,” Koch said. “My current beard is stately and reminiscent of our founding fathers. Yet, if I raise enough money, I’m trading that stately look for a moustache that’ll probably be reminiscent of a bad ‘70s album cover. Sometimes I amaze even myself at the lengths I’ll go to, or cut, for charitable causes. Now that’s self-sacrifice on behalf of others! So, I’m calling for your support. Donate not for me, but for the cause. I’m just your humble servant.”

Shave The Date: Movember 1 is a day to shave down and get excited about the hirsute month ahead. This year, to celebrate the coming of Movember, hundreds of San Diegans will gather together at Quality Social in the San Diego Gaslamp District for an event that will bare it all. With Koch’s shave-down taking center stage, San Diegans wishing to participate will have the opportunity to register and have their own faces shaved clean, courtesy of Floyd’s Barber Shop, who will be onsite to professionally shave attendees free of charge. The Shave the Date event is free to attend, and all ages are welcome.

Flying w Beer Stone Brewing s Greg Koch explains how to expertly pack beer for air travel 2
Mondays, meh: Watch Stone Brewing’s Greg Koch teach us how to package beer for air travel
Stone Brewing Napa Valley cbb crop
Stone Brewing continues to crush it: Plans to open Napa, Calif. tap room and pilot brewery
Stone-Brewing-Crowdfunding-Germany-Brewery-Greg-Koch
Stone Brewing/Greg Koch: Why we have chosen not to sell out to Big Beer
Greg Koch beer and guitar in hand
Greg Koch discuss a new CEO, Stone’s new breweries, how to stay healthy drinking amazing beer

Reader Interactions

Trackbacks

  1. The Mount Rushmore of Craft Beer says:
    February 27, 2014 at 9:40 am

    […] deliver. Stone represents craft beer in a way that makes it okay to be “big.” Koch (beard or no beard) has found ways to intrigue people about beer. Stone offers several collaboration brews and even […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Anderson Valley Brewing promotes price stability amid Big Beer price hikes: ‘We actually like our customers’
  • Ohio how has 400 craft breweries! Here are some other Buckeye beer stats to know
  • IBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
  • Plastic can carrier recycling co-op debuts in Chicago

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....