Beer distribution might go the way of the taxi industry in the coming years as more door to door craft beer sales platforms come to disrupt off-premise craft beer sales channels. These ideas range from Hopsy’s expansion into kitchen appliances so that fresh from-the-draft-line craft beer can be enjoyed at home, to West Chester, Pa.’s Levante Brewing that is shipping its beer all over Pennsylvania. Next comes word of TapRm, an online craft beer sales platform currently operating in New York State that combines traditional beer distribution with direct-to-consumer e-commerce sales and brick and mortar retail bottleshops.
“We work with micro brewers from all over New York State, the country, and even feature a couple of international breweries,” Founder and CEO Jason D. Sherman told us. “We believe that we can transform the beer buying industry by shifting a higher percentage of smaller craft brewers’ sales online where they can reach a larger audience without the barriers currently in the beer industry. Not only do we have the ability to make beer buying more convenient for the consumer, but our direct-to-consumer model and brewery relationships lead to a higher yield of profits for the brewers themselves.”
TapRm’s new business model is making waves, offering consumers a treasure trove of unique beers from the most sought-after craft and micro breweries around the world. TapRm stocks up on those beers and works to get them directly to consumers through online orders.
“I am so proud to share what TapRm has to offer with my fellow New Yorkers,” said Sherman said. “As a craft beer lover myself, I have experienced firsthand the disappointment of not being able to find beer locally from some of my favorite breweries out of state. I used my experience working as a lawyer at a large global brewer to develop a seamless solution to this unnecessary problem.”
Smaller craft breweries are often not able to legally ship their beer across state lines without a local distributor in place to sell their beer, stemming from old and tired laws that are long overdue for change. TapRm’s innovative model modifies this process, allowing breweries to reach consumers directly online.
“As a local New York brewer, we did not have the resources or distribution system to get our beers out to consumer across the state” said Emily Watson, owner of Plan Bee Farm Brewery and TapRm brewery partner. “Incorporating TapRm onto our website positively changed how we operate, enabling us to reach far more of our loyal consumers in New York and beyond!”
Many of the beers found on TapRm are almost impossible to obtain in New York or do not have online presence, so this model enables support to the featured breweries small businesses and their communities.