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TapRm is the latest online craft beer sales platform connecting breweries directly to customers

March 5, 2019Chris Crowell

taprm craft beer delivery
TapRm — a new online platform to deliver craft beer to New Yorkers.

Beer distribution might go the way of the taxi industry in the coming years as more door to door craft beer sales platforms come to disrupt off-premise craft beer sales channels. These ideas range from Hopsy’s expansion into kitchen appliances so that fresh from-the-draft-line craft beer can be enjoyed at home, to West Chester, Pa.’s Levante Brewing that is shipping its beer all over Pennsylvania. Next comes word of TapRm, an online craft beer sales platform currently operating in New York State that combines traditional beer distribution with direct-to-consumer e-commerce sales and brick and mortar retail bottleshops.

“We work with micro brewers from all over New York State, the country, and even feature a couple of international breweries,” Founder and CEO Jason D. Sherman told us. “We believe that we can transform the beer buying industry by shifting a higher percentage of smaller craft brewers’ sales online where they can reach a larger audience without the barriers currently in the beer industry. Not only do we have the ability to make beer buying more convenient for the consumer, but our direct-to-consumer model and brewery relationships lead to a higher yield of profits for the brewers themselves.”

Jason Sherman taprm
Founder and CEO of TapRm Jason D. Sherman.

TapRm’s new business model is making waves, offering consumers a treasure trove of unique beers from the most sought-after craft and micro breweries around the world. TapRm stocks up on those beers and works to get them directly to consumers through online orders.

“I am so proud to share what TapRm has to offer with my fellow New Yorkers,” said Sherman said. “As a craft beer lover myself, I have experienced firsthand the disappointment of not being able to find beer locally from some of my favorite breweries out of state. I used my experience working as a lawyer at a large global brewer to develop a seamless solution to this unnecessary problem.”

Smaller craft breweries are often not able to legally ship their beer across state lines without a local distributor in place to sell their beer, stemming from old and tired laws that are long overdue for change. TapRm’s innovative model modifies this process, allowing breweries to reach consumers directly online.

“As a local New York brewer, we did not have the resources or distribution system to get our beers out to consumer across the state” said Emily Watson, owner of Plan Bee Farm Brewery and TapRm brewery partner. “Incorporating TapRm onto our website positively changed how we operate, enabling us to reach far more of our loyal consumers in New York and beyond!”

Many of the beers found on TapRm are almost impossible to obtain in New York or do not have online presence, so this model enables support to the featured breweries small businesses and their communities.

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Reader Interactions

Comments

  1. Rick Boyd says

    March 5, 2019 at 12:00 pm

    I can speak from experience how badly this will end. Expect challenges in court, bans from UPS and FedEx distributors targeting brands that use the service and ultimately suspension of contracts.

    Log in to Reply
    • Jason Sherman says

      March 6, 2019 at 4:11 pm

      Hi Rick! I’d love to connect offline if you have some time to chat. Happy to discuss how we’ve found ways around the legal concerns and the fact that UPS/USPS/FedEx won’t ship beer. I’d love to hear your thoughts as well. Cheers!

      Log in to Reply
    • Rick Boyd says

      March 6, 2019 at 4:39 pm

      Jason Sherman I’d love to hear about it. We started out as an online store before moving to brick and mortar restaurants. Feel free to email me at [email protected]

      Log in to Reply

Trackbacks

  1. CBB reader questions whether new craft beer delivery services will work; we ask TapRm founder says:
    March 13, 2019 at 12:00 pm

    […] reported on a direct-to-consumer craft beer delivery service that launched in New York last week called TapRm. The idea fundamentally makes sense to us since, […]

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