• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

The Mass Brewers Guild aims to raise funds with Mixed Bag virtual variety show and telethon June 18

June 15, 2020Pretty Much a Press Release

Gas up the iPad, order delivery, pick up your favorite Massachusetts made beer and join us for “Mixed Bag,” the Mass Brewers Guild’s (MBG) first ever virtual variety show. Set to broadcast on Thursday, June 18 from 8 to 9 p.m. through the MBG’s Facebook page, the event will raise funds for the state’s trade association that exists to protect and promote the interests of craft brewers across the Commonwealth.

Ready for all things #MABeer? We know we are! Start the countdown until Thursday at 8 when all the fun of Mixed Bag will happen on our Facebook Page! We will be live with your favorite brewers for some locally brewed fun! pic.twitter.com/jKV4NqrxLz

— Mass Brewers Guild (@MABrewersGuild) June 12, 2020

Breweries will join together — while social distancing — to offer behind the scenes tours, tastings, sneak peeks and to bring a taste of the craft beer culture right to your living room. Beer trivia, an Instagram scavenger hunt, giveaways and special guest musicians will also join the jam packed hour that you won’t want to miss. BMI artists and performers include Treehouse Brewing Co.’s Alex Rohan, Sandwich native Carly Tefft and Worcester resident Sam James.

The online event will raise funds telethon style, asking viewers to donate what they can throughout the program on the MBG’s website.

“With so many people experiencing financial difficulties right now we wanted to make the show accessible to everyone,” said Katie Stinchon, executive director of the MBG. “For our craft beer fans who could use a laugh, want to learn something new and interesting or simply want to feel connected to others, we hope that they’ll tune in, open a local beer and maybe their wallet too.”

Craft beer fans can also support the MBG by purchasing the limited-edition Mixed Bag men’s T-shirt or women’s tank, available in sizes XS to 4XL for $30 to $34, with free shipping. Presale orders are being accepted now through June 14.

Mixed Bag is presented by Plymouth based visual and marketing company, Hawk Visuals. The team has donated their time and talent to produce the show to help replace the critical fundraising dollars needed to help the MBG continue to help the MA beer industry. The association’s beer festivals, Power Beer Fest and The Great Mass Collab typically raise half of the organization’s operating revenue.

“We have been huge fans of MBG for a long time now and the breweries they support,” said Matt Mulligan, owner of Hawk Visuals. “With the uncertain times we are currently experiencing, we wanted to produce a fun virtual festival that would not only help get the critical funds the MBG needs, but also highlight how supportive and amazing the Massachusetts craft beer community is.”

Participating breweries in Mixed Bag include: Amherst Brewing Co., Castle Island Brewing Co., Cambridge Brewing Co., Barrel House Z, Exhibit ‘A’ Brewing Co., Four Star Farms, Harpoon Brewery, Jack’s Abby Craft Lagers, Medusa Brewing Co., Mighty Squirrel, Night Shift, Redemption Rock, River Styx, Samuel Adams, Spencer Brewery, Springdale Barrel Room, Timberyard, Tree House, and Wormtown. More are joining everyday!

The MBG serves as the unified voice for its members on Beacon Hill, advocating for breweries at the legislative level. As social distancing protocols change the way breweries can operate, the MBG works to keep them open as essential businesses and seeks other avenues within the law for them to generate revenue. The MBG serves as central command for questions and advice, to keep the brewing community connected and informed in this ever-changing landscape.

To learn more about the Mass Brewers Guild or to make a donation, visit MassBrewersGuild.org. Don’t forget to tune in – save the date and add Mixed Bag to your calendar. Like the artwork? The Mixed Bag flyer and shirt design was produced by Human For Now Art and Design Studio.

Here’s a video recap of 2020 from Deep Ellum Brewing, complete with dubstep score
Craft Brewers Conference attendees
Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup
Brooklyn-based Threes Brewing opens Huntington, N.Y., beer store and (eventually) on-premise operation
Perrin Brewing Ice Jammin
Marketing idea of the week: Perrin Brewing’s annual Ice Jam (at-home)

Reader Interactions

Comments

  1. Mass Brewers Guild says

    June 15, 2020 at 12:18 pm

    Thanks for the love! 🍻

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
  • Colorado Strong launches public awareness campaign to help independent breweries
  • Here’s a video recap of 2020 from Deep Ellum Brewing, complete with dubstep score
  • Malt maker Rahr purchases all of eco energy maker Koda

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by