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Third quarter beer stats: On-premise sales down, craft up, Laguintas IPA a top gainer

October 28, 2013Chris Crowell

According to GuestMetrics, the third quarter wasn’t great for alcohol on-premise sales. In fact, the West Coast food and beverage data company said Q3 2013 was the weakest of the year thus far for all three of the alcohol categories, and the fourth quarter is likely off to a poor start as well. Despite the beer drinking slowdown overall, craft beer consumption increased.

GuestMetrics beer sales stats
These are being exchanged for craft beer more and more each quarter, according to GuestMetrics.

First the overall stats: On-premise beer volumes were down 5.2 percent for the four-week period ending Oct. 6. This compares to volumes down 3.7 percent year-to-date (YTD). In the most recent four weeks, beer lost 50 basis points (bps) of share of total alcoholic beverages, in line with the 50 basis point share loss YTD. Wine share is up 30bps and spirits share is up 20bps. From a value stand point, beer share is down 40bps while wine share is flat (due to lower price increases) and spirits value share is up 40bps.

GuestMetrics said beer volumes in bars/clubs have been particularly difficult, declining 8.1 percent in the most recent four weeks vs. -4.7 percent YTD. Beer is losing the largest y/y share of alcohol mix in bars/clubs, down 80 basis points year-to-date. Beer volumes in casual dining are down 5.3 percent in the latest four weeks vs. -4.1 percent in YTD, and beer is losing 30 basis points market share YTD. In fine dining, beer volumes are down 1.5 percent in the latest four weeks vs. -0.8 percent year-to-date and is losing 40 basis points market share YTD.

The Premium Light category has had a difficult year, going from -10 percent in Q1 to -9 percent in Q2 to -12 percent in Q3. Premium Regular volumes were -6 percent during the first half of the year, but decelerated to -8 percent in Q3, and imports have been down mid-single digits for most of the year.

Now the craft news: The only two beer segments with positive volume growth in third quarter compared to the prior year are craft at +3.4 percent and cider at +52 percent. GuestMetrics said both are growing significantly slower than in off-premise due to the overall traffic declines in on-premise, as well as the higher share base both enjoy in the on-premise vs. off-premise.

Despite the moderating volume growth in craft, its year-over-year gain in beer volume share has steadily increased throughout the year, from 150 basis points in the first quarter to 170 basis points in the second quarter to 190 basis points in the third quarter. Cider has gained about 40-50 basis points of y/y share during each of the quarters, while imports lost 70 basis points in Q1, 60 basis points in Q2, and only 40 basis points in Q3.

From a style standpoint, IPA continues to gain the most share (up 110 bps) along with Bitter Ale (up 40 bps), and Belgian Wit Ale (up 30 bps) and the seasonal Pumpkin/Fruit (up 60 bps).

In the latest four weeks, the brands with the greatest share gains are Angry Orchard, Redds Apple Ale, Lagunitas IPA and Dos Equis. Brands gaining the greatest gains in distribution in the latest four weeks (percentage of locations carrying) are Angry Orchard, Redds Apple Ale, Bud Black Crown, Goose Island, Lagunitas and Third Shift.

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Reader Interactions

Comments

  1. bytheivy says

    November 1, 2013 at 12:19 pm

    Look at that cider number…http://t.co/7fWyUMvMqY @Bat17Evanston

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  2. IllinoisBeer says

    October 31, 2013 at 11:01 pm

    RT @Chicagowestloop: Third quarter beer stats: On-premise sales down, craft up, Laguintas IPA a top gainer @IllinoisBeer @ChicagoCousin htt…

    Log in to Reply
  3. Chicagowestloop says

    October 31, 2013 at 10:25 pm

    Third quarter beer stats: On-premise sales down, craft up, Laguintas IPA a top gainer @IllinoisBeer @ChicagoCousin http://t.co/3RBNZ9KKdn

    Log in to Reply
  4. themaxologist says

    October 29, 2013 at 12:10 pm

    RT @chicagobars: In a surprise to few local bartenders & bar owners, Q3 sales did indeed stink across the USA for beer. Via @NBWABeer http:…

    Log in to Reply
  5. chicagobars says

    October 29, 2013 at 11:44 am

    In a surprise to few local bartenders & bar owners, Q3 sales did indeed stink across the USA for beer. Via @NBWABeer http://t.co/qXP3np3yOa

    Log in to Reply
  6. HBAChicago says

    October 29, 2013 at 11:43 am

    http://t.co/J8mlCgrbfJ… http://t.co/k1bbIvAVt1

    Log in to Reply
  7. MyBeerGuy says

    October 28, 2013 at 10:12 pm

    Third quarter beer stats: On-premise sales down, craft up, Laguintas IPA a top gainer – Craft Brewing Business http://t.co/S2gTU6e0i0

    Log in to Reply
  8. CoverYourBrew says

    October 28, 2013 at 2:43 pm

    RT @CraftBrewingBiz: Third quarter beer stats: On-premise sales down, craft up, @Laguintasbruhws IPA a top gainer http://t.co/PwSzKN7g0w

    Log in to Reply
  9. austinhophead says

    October 28, 2013 at 2:29 pm

    RT @CraftBrewingBiz: Third quarter beer stats: On-premise sales down, craft up, @Laguintasbruhws IPA a top gainer http://t.co/PwSzKN7g0w

    Log in to Reply

Trackbacks

  1. The United States of Hopiness: A State of the IPA | This Is Why I'm Drunk says:
    February 4, 2014 at 7:27 am

    […] the close of last year, the highest-gaining “bottle” brands at bars, clubs and restaurants were Angry Orchard, Redds Apple Ale, Dos […]

    Log in to Reply
  2. What 2013′s Top Beer Searches Really Tell Us … and What They Don’t | This Is Why I'm Drunk says:
    December 20, 2013 at 7:19 am

    […] so if I was in the beer business – this is the chart I’d want to focus on. We know IPAs sell like gangbusters and we know craft beer sales continue to […]

    Log in to Reply

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