• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

This Allagash 25th anniversary sweepstakes will give 25 winners a virtual happy hour with James Beard award-winning Founder Rob Tod

June 23, 2020Keith Gribbins

A lot of fans from far away have never been closer with Allagash Brewing Co. The Portland, Maine-based brewing brand has created cool virtual opportunities to engage with its customers, who could be anywhere in the world as long as they have a device and an internet connection. It went digital early with its Saison Day celebration April 3 and helped host a virtual happy hour with Russian River Brewing Co. on May 7. Now Allagash Brewing is celebrating its 25th anniversary (that’s this year) with the Share Allagash Sweepstakes on social media, encouraging brewery fans to share memorable moments they’ve had with Allagash beer over the years.

The sweepstakes will give 25 fans a chance to take part in a virtual happy hour chat with Allagash Founder Rob Tod and receive an Allagash prize pack valued at $25 which includes an Allagash pint glass, bottle opener and baseball hat. From the press release:

“We have loved sharing Allagash with so many people over the last 25 years,” said Rob Tod, founder of Allagash. “Now we want to thank our fans for their ongoing support and look back at all of the amazing memories we’ve been lucky enough to be a part of since we first opened our doors in 1995.”

If you win, some good conversation topics might be Allagash’s new packaging formats for 2020 (its White six-pack bottles and Allagash River Trip going into 12-pack cans) and the Little Grove by Allagash brand — a new family of beers originating from Allagash’s pilot system, including two new light, sparkling session ales infused with fresh fruit, with 100 calories per 12-oz can, including peach and kombucha (3.6 percent abv) and blackcurrants (3.8 percent abv).

To enter, fans are encouraged to post a photo on Instagram sharing their favorite Allagash memory with the hashtag #shareallagashsweeps and tag @allagashbrewing. Photos can also be uploaded on the Allagash website.

The sweepstakes will run between 9:00 a.m. EST on June 24, 2020, and 11:59 p.m. EST on July 31, 2020. Winners will be announced by August 17. Additional rules and contest terms and conditions can be found on the Allagash website.

Minnesota’s Indeed Brewing grew 20% in 2022, plans more growth with THC seltzers/gummies
Tennessee brewers
Tennessee craft brewers organize clean up day with Pick Up For a Pint
Beer Institute releases November 2022 domestic tax paid estimate
Soona_Family_Cartons_Pile-001
RationAle Brewing launches Dry January sale and drunken alter ego quiz

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC