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This Sam Adams video tour with Conan O’Brien and Jim Koch is pretty priceless

February 5, 2019Keith Gribbins

Conan O’Brien might be the funniest man in America. Boston Beer Co.’s Jim Koch is a little more straight-laced. The two make an awkward couple on an entertaining segment from TBS’s late-night show Conan. O’Brien tours the Sam Adams Brewery in Boston. He jokes that it definitely has nothing to do with Samuel Adams sponsoring O’Brien’s Conan and Friend’s tour. Some highlights include O’Brien teasing Koch about his habit for long stories, examining the staff’s impressive collection of beards, leading to beard porn, and the creation of Conan Brew, a mix of 28 randomly selected Sam Adams beers. Watching this one video ended up taking me down a YouTube wormhole of great Conan clips. Ease into this Tuesday morning by watching a handful of them — after the one above.

Whoa. Can’t stop watching this snow’daciously cool Sam Adams 3D projection aerial show
Boston Beer launches Canadian subsidiary to focus on non-alcoholic cannabis beverages
third quarter earnings
Boston Beer continues to grow through diverse new brands while Sam Adams lags in Q3 earnings report
Sam Adams announces 513 Cincinnati beer in cool homage to Koch’s former Ohio home

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