Approaching its sixth year of operations, Three Weavers Brewing Co. (now part of CANarchy) remains dedicated to building a positive sense of community through the collective passion for craft beer, but the time was right for a brand refresh to best convey this. The Los Angeles County brewery is updating the aesthetics of its cans, secondary packaging and logo, and the redesigned packaging is now starting to appear across their California-wide distribution footprint.
The brand update aligns with the brewery’s five year anniversary, to be celebrated with a tiki-themed bash starting at noon on Saturday, November 16, at Three Weavers’ Inglewood taproom.
“We’ve always been proud of the strength of the Three Weavers brand, but as we enter our sixth year, we thought it was appropriate to give our presence an update,” said Three Weavers’ Brewmaster, Alexandra Nowell. “Three Weavers has matured over the years and we feel this refresh reflects that sentiment perfectly and elegantly.”
Three Weavers was founded by Lynne Weaver in 2013 and the original logo was inspired by her Japanese-American heritage. The knot design that appears across the brand ties together an image from traditional Japanese gift-wrapping with Weaver’s American last name. The new look retains the original clean lines and modern color palette, updated with a premium design that reflects the brewery’s growth and evolution over the years. The imagery is organic, minimal and sophisticated, and consistent across the brewery’s lineup of exceptional craft beers.
Sean Gorman says