First off, if you score anything to the Dropkick Murphys’ “I’m Shipping Up to Boston,” it’s instantly awesome. So it made perfect sense for the The Boston Beer Co. to use it and add extra cool to this time-lapse video above.
Back in December, the makers of Samuel Adams beer hosted a kickoff event for its new West Coast-style IPA, Rebel IPA, in its hometown of Boston. In our humble opinion, Rebel IPA definitely has one of the company’s best graphic designs, which inspired the artwork for the aforementioned party. This is clever, artful marketing. Take a look at this short video, re-envisioning the artwork from beginning to end, and yep, that score is a swift-kick to the brain on a Monday morning.