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Time-lapse video of Sam Adams’ Rebel IPA-inspired artwork

March 17, 2014Keith Gribbins

First off, if you score anything to the Dropkick Murphys’ “I’m Shipping Up to Boston,” it’s instantly awesome.  So it made perfect sense for the The Boston Beer Co. to use it and add extra cool to this time-lapse video above.

Back in December, the makers of Samuel Adams beer hosted a kickoff event for its new West Coast-style IPA, Rebel IPA, in its hometown of Boston. In our humble opinion, Rebel IPA definitely has one of the company’s best graphic designs, which inspired the artwork for the aforementioned party. This is clever, artful marketing. Take a look at this short video, re-envisioning the artwork from beginning to end, and yep, that score is a swift-kick to the brain on a Monday morning.

Enjoy some photos of Sam Adams’ swanky new taproom in Cincinnati
The Chemistry of Beer Featuring Sam Adams Brewing
Sam Adams’ Brew Master Grant Wood discusses brewing chemistry
Samuel Adams celebrates 15 years of Brewing the American Dream, which has given $100M in small business funding
Boston Beer launches Canadian subsidiary to focus on non-alcoholic cannabis beverages

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  1. Robert Evans says

    March 20, 2014 at 12:07 pm

    Robert Evans liked this on Facebook.

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  2. crsimp01 says

    March 17, 2014 at 10:56 am

    Time-lapse video of Sam Adams’ Rebel IPA-inspired artwork http://t.co/UMzdWbenha via @craftbrewingbiz

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