• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Time-lapse video of Sam Adams’ Rebel IPA-inspired artwork

March 17, 2014Keith Gribbins

First off, if you score anything to the Dropkick Murphys’ “I’m Shipping Up to Boston,” it’s instantly awesome.  So it made perfect sense for the The Boston Beer Co. to use it and add extra cool to this time-lapse video above.

Back in December, the makers of Samuel Adams beer hosted a kickoff event for its new West Coast-style IPA, Rebel IPA, in its hometown of Boston. In our humble opinion, Rebel IPA definitely has one of the company’s best graphic designs, which inspired the artwork for the aforementioned party. This is clever, artful marketing. Take a look at this short video, re-envisioning the artwork from beginning to end, and yep, that score is a swift-kick to the brain on a Monday morning.

Enjoy some photos of Sam Adams’ swanky new taproom in Cincinnati
The Chemistry of Beer Featuring Sam Adams Brewing
Sam Adams’ Brew Master Grant Wood discusses brewing chemistry
Boston Beer launches Canadian subsidiary to focus on non-alcoholic cannabis beverages
This Sam Adams video tour with Conan O’Brien and Jim Koch is pretty priceless

Reader Interactions

Comments

  1. Robert Evans says

    March 20, 2014 at 12:07 pm

    Robert Evans liked this on Facebook.

    Log in to Reply
  2. crsimp01 says

    March 17, 2014 at 10:56 am

    Time-lapse video of Sam Adams’ Rebel IPA-inspired artwork http://t.co/UMzdWbenha via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Anderson Valley Brewing promotes price stability amid Big Beer price hikes: ‘We actually like our customers’
  • Ohio how has 400 craft breweries! Here are some other Buckeye beer stats to know
  • IBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
  • Plastic can carrier recycling co-op debuts in Chicago

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....