Weihenstephan beer importers from nearly 40 countries around the world, gathered in Berlin, Germany, last month to attend the 2014 Weihenstephan World Wide Importer Conference. Total Beverage Solution (TBS) Chief Executive Officer Dave Pardus was asked to give a speech on the contributing factors to TBS’s success with importing the brand.
Pardus said he was honored to be able to speak at the conference: “Much of our success is due to doing a lot of little things right that all add up to a big growth story.” Little things, Pardus notes, like making sure there is fresh beer in the market, increasing availability, using the unique position of the brewery as the Oldest Brewery in the World, and plenty more. Pardus continues, “The Weihenstephan brand and brewery have the same, if not better, credentials as the best U.S. craft brewery and have been brewing beer for centuries longer.”
TBS has been the exclusive U.S. importer of Weihenstephan since 2006. During this time, the company has grown this world-class brand from roughly 7,000 U.S. barrels to 40,000 in 2013. In this period, TBS grew from the fourth largest export market for the brewery to their largest export market.
TBS is proud of their relationship with Weihenstephan and looks forward to many more years of import success and growth with the brewery, the company stated.