• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Trademark Trials: Harvester Brewing to change name due to legal concerns, asks for suggestions

July 15, 2014Jason Morgan

Harvester Brewing Opens Gluten Free Brewpub
The brewery would like it if the new name worked well with its love of farming, farmers and tractors so that it can continue using its tractor logo, but it will consider non-tractor related ideas too.

We weren’t kidding when we said that trademark cases are popping up on a near weekly basis for craft brewers. This week, Harvester Brewing is looking to change its name and it’s taking suggestions. According to a press release, Hope Family Wines in Paso Robles, Calif., has decided that the use of “Harvester” will create brand confusion and demanded that the brewery change its name, despite being in a different trademark class.

“Rather than spend time, money and energy focused on a lengthy legal battle we have decided to ask our fans to help us choose a new name,” Harvester Brewing said in the release.

Hope Family Wines finds the use of “Harvester” in any form “unacceptable” so ideas like New Harvester Brewing or G.F.Harvester Brewing will not be permitted by Hope Family Wines.  If you have an idea and want to help a fellow brewer out, send an email to [email protected].

Anatomy of a Beer Label Part II: Trademarks
heavy seas loose cannon
The United Kingdom’s Loose Cannon Brewery, U.S.-based Heavy Seas Beer broker trademark peace agreement
guns n roses
Appetite for injunction: Oskar Blues sued by Guns ‘N’ Roses over Guns ‘N’ Rosé beer brand
blueberry muffin beer
“Blueberry Muffin” beer is not on tap at the Trademark Office

Reader Interactions

Comments

  1. seanbuckley says

    July 17, 2014 at 7:34 am

    RT @BeerLawCenter: An oz of prevention vs lb of cure… >> Trademark Trials: Harvester Brewing to change name http://t.co/2I4rt8irhv @Craft…

    Log in to Reply
  2. mrbrewreview says

    July 17, 2014 at 1:00 am

    Trademark Trials: Harvester Brewing to change name http://t.co/zheE7rnqn5 via @craftbrewingbiz

    Log in to Reply
  3. braunovan says

    July 16, 2014 at 7:54 pm

    RT @BeerLawCenter: An oz of prevention vs lb of cure… >> Trademark Trials: Harvester Brewing to change name http://t.co/2I4rt8irhv @Craft…

    Log in to Reply
  4. BeerLawCenter says

    July 16, 2014 at 7:10 pm

    An oz of prevention vs lb of cure… >> Trademark Trials: Harvester Brewing to change name http://t.co/2I4rt8irhv @CraftBrewingBiz

    Log in to Reply
  5. mkanach says

    July 16, 2014 at 3:26 pm

    Trademark Trials: Harvester Brewing to change name http://t.co/k095qgPjgy via @craftbrewingbiz

    Log in to Reply
  6. Pilot Malt House says

    July 15, 2014 at 3:22 pm

    Pilot Malt House liked this on Facebook.

    Log in to Reply
  7. crsimp01 says

    July 15, 2014 at 2:47 pm

    Trademark Trials: Harvester Brewing to change name http://t.co/rPLwU1VNKh via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
  • Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
  • Marketing idea of the week: Three Denver breweries launch NFT for IRL event

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022
  • Reebok-x-Rec-2Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
    June 23, 2022
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
    June 22, 2022
  • Strategic Partnership HandshakeHarpoon parent company buys Long Trail Brewing brands
    June 21, 2022
  • beer taps brain distribution cbb cropUnfiltered: What to do when my head brewer leaves?
    June 20, 2022
  • Man,Holding,Beer,Can,In,A,Liquor,Store,,Choosing,BeerWhat makes a good craft beer label?
    June 16, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....