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Upland Brewing launches craft beer lottery to promote new sour releases

April 30, 2014Chris Crowell

 Upland Brewing sour ale lottery promotionUpland Brewing Co. launched a cool new promotion for one of its new craft beer releases this week. Here’s the deal: Upland opened an online lottery for the release of three of its sour ales — including Darksynth, an Upland and New Belgium collaboration sour. Bottles will be limited to one bottle per style per winner.

The lottery, at www.uplandsours.eventbrite.com, opened at noon on April 29 and will close at noon May 7. Lottery winners will be randomly drawn and notified via email on May 9 and can purchase the sour ale(s) they selected at their preferred pickup location from May 14 through May 28.

Either the brewpub in Bloomington or the Indianapolis tasting room in Broad Ripple must be specified as the preferred pick-up location at the time of entry, and pickup locations cannot be changed after a reservation request has been made.

People who wish to attend Sour Fest May 17 and pick up their bottle(s) in one trip should choose Indianapolis as their pickup location and plan to pick up at the Indianapolis tasting room. People who wish to take a sour brewery tour, offered May 24 at 3 and 4 p.m., and May 25 at 3, 4, 5, and 6 p.m., should choose Bloomington as their pickup location. Reservations will be required for tours and can be made by emailing [email protected].

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Comments

  1. DenverBeerGuy says

    April 30, 2014 at 4:58 pm

    RT @crsimp01: Upland Brewing’s craft beer lottery promotes new sour ale releases http://t.co/iZDntxNRAm via @craftbrewingbiz

    Log in to Reply
  2. FermentedSoul says

    April 30, 2014 at 4:52 pm

    RT @CraftBrewingBiz: Upland Brewing launches craft beer lottery to promote new sour releases: http://t.co/OM3YGfhe1O Fun stuff@UplandBrewCo

    Log in to Reply
  3. crsimp01 says

    April 30, 2014 at 4:51 pm

    Upland Brewing’s craft beer lottery promotes new sour ale releases http://t.co/iZDntxNRAm via @craftbrewingbiz

    Log in to Reply
  4. DenverBeerGuy says

    April 30, 2014 at 4:31 pm

    RT @CraftBrewingBiz: Upland Brewing launches craft beer lottery to promote new sour releases: http://t.co/OM3YGfhe1O Fun stuff@UplandBrewCo

    Log in to Reply

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