• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Urban South Brewery acquires Perfect Plain Brewing, Perfect Plain owner ready to focus on being mayor

September 27, 2022Chris Crowell

Urban South Brewery

Urban South Brewery is adding Florida-based Perfect Plain Brewing Co. to its expanding Southern family. The acquisition will apply Urban South’s manufacturing and distribution capabilities to facilitate the distribution of Perfect Plain’s locally-inspired craft beer throughout the Florida Panhandle.

Under the agreement, Urban South will assume operations of the hospitality brand that owns and operates four concepts in Pensacola: Perfect Plain Brewing Co., Garden & Grain, Perennial and The Well.

The transaction will officially close on October 1, and all entities will retain their current brands, operations and staff.

To celebrate the marriage of these two breweries, the team will introduce the distribution of three Perfect Plain beers into the greater Pensacola area in the coming months. Fans can expect to see Perfect Plain tap handles in bars and restaurants before the end of the year, and Perfect Plain cans on shelves in Spring 2023. Urban South and Perfect Plain will work with The Lewis Bear Company to distribute Perfect Plain beers to communities throughout the Florida Gulf Coast.

“The relationship between our two breweries grew naturally alongside Urban South’s desire to invest in the Pensacola community,” said D.C. Reeves, Founder of Perfect Plain Brewing Co., who can now focus fully on his new role as … Mayor of the City of Pensacola! Ha. “When you build a business from the ground up, you don’t let just anyone in – I’m confident that Urban South can continue to grow the Perfect Plain brand and will work to put our region on the craft beer map. Their team has a long-term vision for not only this company, but our community, and we are grateful for their support during this next phase of growth.”

With taprooms in New Orleans and Houston plus a distribution footprint including Louisiana, Alabama, Mississippi, Tennessee and now Florida, Urban South has been expanding its brand throughout the region with the mission to build an enduring company that represents the modern South. The team is committed to serving as strong community partners while inspiring a sense of fellowship through the gospel of good beer.

“Our relationship with the Perfect Plain team started just as you would imagine – over a Perfect Plain beer and a day on the Pensacola Bay,” said Jacob Landry, Founder of Urban South Brewery. “Through years of beer collaborations and brewery visits, we’ve developed a strong mutual respect. We quickly realized that we could build on an already solid foundation by combining Perfect Plain’s dedication to hospitality with the manufacturing and distribution expertise of Urban South. Our goal is to work as two halves of a greater whole, getting great local beer out to more people.”

beer question mark cbb crop mystery question
Analyst speculates on Heineken acquiring Boston Beer, stock jumps
newbelgium_2023_wildnectar-shopping-basket_family_IMG_2
Beyond beer: Examples of craft breweries exploring canned cocktails
NCBCGARF-JAWN-of-the-Dead-1
Neshaminy Creek resurrects a style with George A. Romero foundation and more beers to know this week
Reebok-x-Rec-2
Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
  • Montucky Cold Snacks offers hilarious prizes to winner of Mascot Contest
  • Root Shoot Malting, Blue Ox Malthouse highlight Malt Cup Award winners
  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Boston’s Dorchester Brewing and Yakima Chief Hops team up to offer contract breweries discounts on hops
    March 28, 2023
  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC