Victory Brewing Co. is welcoming everyone to its birthday bash with a new libation: Anniversary 19, a session IPA that features Simcoe, Chinook and Citra hop flavors paired with imported two-row German malts.
Anniversary 19 is the incarnation of Victory’s birthday concept whereby brewers create a special, versatile and tasty brew that evolves in style every year. This year’s Anniversary beer has an ABV of 4.5 percent and is available January through March. Anniversary 19 celebrates all the personal and professional victories the brewery, its employees and founders and most importantly, its fans, have triumphed over since its beginning.
Anniversary 19 also marks the introduction of the brewery’s “Victory for the People” campaign that thanks Victory beer fans via social media shout outs and amusing, entertaining product packaging. Characters depicted on the label quiz consumers as to “Which ones have you been?” creating fun engagement beyond the drinking experience.
Anniversary 19 will be available at craft beer bars, bottle shops, beer distributors and major gourmet grocery stores throughout Victory’s 35 state distribution footprint.
“We are very serious about the quality of beer we brew, keeping our existing fans happy and welcoming new ones into the fold,” said Victory’s President and Brewmaster Bill Covaleski. “Anniversary 19 does both of these things while having a lot of fun. It’s our personal way of saying cheers and thank you for loving Victory as much we do.”