The week-long voting period for the second annual Colored by INX Can Design Contest is underway via the INX International Ink Co. Facebook page through May 17. The winning design will be announced on May 18. All of the contest entries submitted were created by designers who used the popular INX Metal Color Catalog.
Judged by representatives of the INX Color Perfection® team, five finalists were selected based on originality, overall design aesthetics, best use of the color palette, and the project statement indicating how color factored into their final designs. Below are the respective finalists and their product names:
- Great Lake Brewery, Crushworthy Lo-Cal Citrus Wheat
- Wis-Pak, DOC Soda
- Brewery Ommegang, Neon Rainbows IPA
- Duvernois Creative Spirits, Romeo’s Gin Spritz
- Jackie O’s Brewery, Who Cooks For You Hazy IPA
“We’re excited to celebrate and promote the best-of-the-best in beverage can design, said Renee Schouten, Director of Marketing for INX International Ink Co. “We introduced the contest over a year ago, and as more brand owners and graphic designers use the INX Color Catalog and appreciate its value as the single true color standard in the metal decorating industry, the contest has attracted greater interest and awareness.”
Eligibility required the commercially available products to have been designed between January 1 and December 31, 2020. Each submitted design also needed to include the use of no less than two colors from the INX Color Perfection library.
More than 200 beverage brands, breweries, can makers, design agencies and other beverage marketers now rely on the INX Color Catalog. Regarded as a more efficient design-to-market process from a color selection to on-shelf product viewpoint, it provides cost savings, brand consistency and color accuracy advantages.