• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

Utah’s Wasatch Brewery comments on same-sex marriage with Live and Let Live

February 14, 2014Keith Gribbins

Live and Let Live logo
Utah says cheers to same-sex marriage. We here at CBB agree.

In response to the recent developments in Utah regarding same-sex marriage, Utah’s first craft brewer, Wasatch Brewery, is releasing a new beer called Live and Let Live. By pairing two types of the same ingredients, Wasatch has created a unique, but very natural beer designed to appeal to both sexes.

“Live and Let Live is a blond pale ale built with two beautiful malts and two wonderful hops, all fermented with a pair of yeasts,” said Wasatch brewer Dan Burick. “This pairing of similar ingredients is a first for Utah, and we think it’s way overdue.” The beer is an agreeable 4 percent alcohol by volume and will be sold on draft in Utah and tapped to pour on Valentine’s Day.

“Our new beer has an attitude and we believe Live and Let Live will make life better for a lot of people in Utah,” said Wasatch founder Greg Schirf. “Some of our political leaders would benefit from a hearty serving of Live and Let Live.”

Schirf points out that his brewery has been a practitioner of civil unions for years. “In 2000, we entered into a partnership with another brewery much like ours,” he says with a smile, referencing a partnership with Squatters Craft Beers. “Our Utah Brewers Cooperative is still happily ‘married’ today.”

According to Burick, market research has shown that Live and Let Lives’ delicious taste, easy quaff-ability and same ingredient pairings will be enthusiastically received by many of Utah’s non-discriminating beer drinkers.

“We realize this beer is not for everyone, and we will not force it on those who prefer more traditional brew styles,” he said. “These pairings are not the norm in Utah right now and we expect resistance from many. However, we are confident that in the near future Utah will look back and wonder why they didn’t embrace and celebrate Live and Let Lives’ natural combinations. They will also realize that Live and Let Live is not a threat to traditional beers.”

Schirf hopes the beer sends a message beyond Utah. He noted that he was going to send some of his Live and Let Live beer to Sochi. “I am thinking Vladimir Putin needs to lay off the vodka and drink about a case of this stuff.”

“Live and Let Live may be hard to swallow for the majority of people in Utah right now,” Schirf concluded, “but we think it’s a step forward.”

 

craft-cafe
Wastach and Squatters announce new airport locations as their Salt Lake City Craft Café opens
wasatch brewery
The Salt Lake City airport to include spots for both Squatters Craft Beers and Wasatch Brewery in redesign
Squatters Craft Beer and Wasatch Brewery become corporate partners of the Mountain West Conference basketball tournaments
Squatters Hop Rising Double IPA
Utah’s Wasatch Brewery/Squatters Craft Beers posted an 18 percent production increase in 2014

Reader Interactions

Comments

  1. Jamie Burket says

    February 14, 2014 at 5:44 pm

    Jamie Burket liked this on Facebook.

    Log in to Reply
  2. Beer_Buildings says

    February 14, 2014 at 4:44 pm

    Love. This. Cheers!
    Wasatch Brewery comments on same-sex marriage with Live and Let Live http://t.co/TuYQVz0Uei via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Lagers, lemons, and legendary collabs: 6 beers to know this week
  • Meanwhile Brewing and Uptown Sports Club host 2nd annual Backyard BBQ Summer Series; 100% of proceeds benefit central Texas flood relief efforts
  • Athletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
  • Abstrax Hops calls out DMTS flaws in hop extracts in new white paper

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2025 L.L.Bean 4pk Mock UpLagers, lemons, and legendary collabs: 6 beers to know this week
    July 17, 2025
  • UK_ArsenalAnnouncement_MD_PressAthletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
    July 16, 2025
  • gross flavor man faceAbstrax Hops calls out DMTS flaws in hop extracts in new white paper
    July 15, 2025
  • Allagash White 12 Packs_horizontal coastDistribution news: Allagash returns to Ohio + moves from Outlaw, Mother Earth and more
    July 14, 2025
  • face palm embarrassed guy beard cbb cropJune Beer Purchasers’ Index shows craft continues to sink
    July 14, 2025
  • Deschutes non alcoholic beer brands toasting in the wildernessNon-alcoholic beer is booming in 2025 — here’s why craft brewers should pay attention
    July 9, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC