• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Utah’s Wasatch Brewery comments on same-sex marriage with Live and Let Live

February 14, 2014Keith Gribbins

Live and Let Live logo
Utah says cheers to same-sex marriage. We here at CBB agree.

In response to the recent developments in Utah regarding same-sex marriage, Utah’s first craft brewer, Wasatch Brewery, is releasing a new beer called Live and Let Live. By pairing two types of the same ingredients, Wasatch has created a unique, but very natural beer designed to appeal to both sexes.

“Live and Let Live is a blond pale ale built with two beautiful malts and two wonderful hops, all fermented with a pair of yeasts,” said Wasatch brewer Dan Burick. “This pairing of similar ingredients is a first for Utah, and we think it’s way overdue.” The beer is an agreeable 4 percent alcohol by volume and will be sold on draft in Utah and tapped to pour on Valentine’s Day.

“Our new beer has an attitude and we believe Live and Let Live will make life better for a lot of people in Utah,” said Wasatch founder Greg Schirf. “Some of our political leaders would benefit from a hearty serving of Live and Let Live.”

Schirf points out that his brewery has been a practitioner of civil unions for years. “In 2000, we entered into a partnership with another brewery much like ours,” he says with a smile, referencing a partnership with Squatters Craft Beers. “Our Utah Brewers Cooperative is still happily ‘married’ today.”

According to Burick, market research has shown that Live and Let Lives’ delicious taste, easy quaff-ability and same ingredient pairings will be enthusiastically received by many of Utah’s non-discriminating beer drinkers.

“We realize this beer is not for everyone, and we will not force it on those who prefer more traditional brew styles,” he said. “These pairings are not the norm in Utah right now and we expect resistance from many. However, we are confident that in the near future Utah will look back and wonder why they didn’t embrace and celebrate Live and Let Lives’ natural combinations. They will also realize that Live and Let Live is not a threat to traditional beers.”

Schirf hopes the beer sends a message beyond Utah. He noted that he was going to send some of his Live and Let Live beer to Sochi. “I am thinking Vladimir Putin needs to lay off the vodka and drink about a case of this stuff.”

“Live and Let Live may be hard to swallow for the majority of people in Utah right now,” Schirf concluded, “but we think it’s a step forward.”

 

craft-cafe
Wastach and Squatters announce new airport locations as their Salt Lake City Craft Café opens
wasatch brewery
The Salt Lake City airport to include spots for both Squatters Craft Beers and Wasatch Brewery in redesign
Squatters Craft Beer and Wasatch Brewery become corporate partners of the Mountain West Conference basketball tournaments
Squatters Hop Rising Double IPA
Utah’s Wasatch Brewery/Squatters Craft Beers posted an 18 percent production increase in 2014

Reader Interactions

Comments

  1. Jamie Burket says

    February 14, 2014 at 5:44 pm

    Jamie Burket liked this on Facebook.

    Log in to Reply
  2. Beer_Buildings says

    February 14, 2014 at 4:44 pm

    Love. This. Cheers!
    Wasatch Brewery comments on same-sex marriage with Live and Let Live http://t.co/TuYQVz0Uei via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • The wheeled Perlick Mobile Tap is a cool new roving beer station
  • A behind the scenes look at branding a startup brewery
  • Check out the 2022 National Homebrew Competition winners
  • Craft beer on-premise struggles continue in June 2022 Beer Purchasers’ Index

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022
  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022
  • Reebok-x-Rec-2Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
    June 23, 2022
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
    June 22, 2022
  • Strategic Partnership HandshakeHarpoon parent company buys Long Trail Brewing brands
    June 21, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....