Brewery Finance was one of the first equipment finance companies dedicated to craft beer (founded in 2005), and like the industry it serves the leaser and lender isn’t afraid to get creative or contentious with their marketing and style. The company just released the first video in a series of social media marketing that touts its quick, straight-talking finance approach. Unlike traditional lenders, Brewery Finance provides funding in just a few days through a fast and simple process. In fact, the approval process can take as little as 24 hours, and that process takes into account the brewery’s goals and plans, so said the marketing material.
To personify that style into a campaign, Brewery Finance is releasing a series of ads. The first one above, starring Gary Valliere (longtime fixture in the Colorado craft beer scene), bleeps out the word “funding,” which of course sounds like fucking. The resulting fu**ing is good dumb fun. Now that they’ve got your attention, see what Brewery Finance is all about right over here. They’re good people.