The Green Flash Brewing Co. brand continues to reemerge. Last year was a tough one for the San Diego-based brewery. Only after about a year of opening its roughly $20 million Virginia Beach brewery, the company’s biggest lender (Comerica Bank) foreclosed on its loans and sold the company and its brands (Green Flash and Alpine Beer Co.) at auction. With new investors on board, Green Flash has redefined itself as a regional brewery distributing in California, Arizona, Colorado, Hawaii, Nevada, Texas, Utah and Nebraska. It ceased operations at its production brewery in Virginia Beach, Va., which was sold to Mitch Steele and friends at New Realm Brewing Co., closed its barrel-aging facility in Poway, Calif., reworked its management team and began a rebrand.
We also noticed it’s begun new marketing campaigns, first off releasing a new video series called Behind the Craft, which looks to celebrate the local craftspeople in San Diego that are not unlike Green Flash Brewing. The first episode above features Mike Reidy, chef de cuisine at Ironside Fish and Oyster Restaurant in Little Italy. The second video below, released last week, features Embry Rucker, a photographer and director currently working for TransWorld SNOWboarding. These five-minute-ish vignettes are beautifully filmed and edited, and they’re definitely worth a watch. They’re also a showcase of where Green Flash is looking to plant its flag and build its future — where it all began — in its home town of San Diego. It’s even bringing back the original recipe of West Coast IPA, so you get the sense that the future of Green Flash will be its famous past.