Craft Brewing Business

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Watch: Irish people taste craft beer (spoiler: they’re not huge fans)

The Irish are cynical. The William Butler Yeats stereotype is one of constant tragedy, sustained through temporary, disproportionate periods of joy. It can be adorable, at least from a distance. Just watch the Irish folks in the video above try various craft beer for the first time. They hate in a loving, charming manner that makes me just want to squeeze them. The first Irishman to speak drops a garbled exclamation that ends in a “mother fuckers.” Known as stout-loving worshipers of Guinness, the Irish like beer, but not all beer. Some comments about craft beer from the video’s participants:

  • It’s beer hipsters drink.
  • It’s like a fashion thing now, isn’t it?
  • I taste beer. I don’t read it.
  • This is a beer Hobbits would drink.

To counterbalance the argument, there’s a solid comment from the YouTube post: “I really enjoyed all your other videos in this series, but I feel you did America’s craft brewing community a disservice. All you gave them were sweet, niche, gimmicky beers instead of just plain good craft beer.” Hey, we wouldn’t want to see the Irish too happy, would we?

Thanks to Facts. for posting.

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  9. These videos are about as useful as taking a bunch of people who know nothing about physics and filming them inside the particle collider control booth – they would be bored, have no idea what to do or what not to touch and make asinine comments like “wow, doesn’t really do much does it”

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