Your logo is your identity, and your identity needs to be flexible enough to use across multiple formats, including print, web and merch applications. According to this awesome article by our friends at CODO Design, your logo needs to be as recognizable and reproducible as it does on your website or tap truck. CODO suggests an “identity system,” which is a suite of visual elements that can be used across your brand’s touchpoints. These can include a main logo, alternate logo builds (horizontal and vertical builds, for example), icon system, textures, typography and a specific color palette. Used smartly, these elements keep your branding fresh (not repetitive) and fun across different pieces while still being consistent and familiar.
Virginia’s Rocket Frog Brewing Co. recently went through the experience of designing a logo and launching pad for its craft beer brand. The twin Hartogs brothers David and Richard turned to Blindtiger Design to help conceptualize their identity. The Blindtiger team came up with some otherworldly amphibious concepts that you can watch in the video above.
The videos above and below are a part of our new favorite beer serial created by Landmark Media Production. To capture the grueling amount of hurdles required to open a brewery, Rocket Frog Brewing and Landmark have slowly been releasing this YouTube series to promote the opening of the northern Virginia brewery in April or May. We’ll hit Rocket Frog in May to report on the opening firsthand. Till then, enjoy a time-lapse construction video at Rocket Frog and brewer Russell Carpenter working hard on a test batch of Rocket Frog’s flagship IPA.