• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • Newsletter

What beers sell best at last call? SteadyServ data gives us an answer

September 19, 2018Pretty Much a Press Release

beer sales at last call
SteadyServ can probably even tell you how gross this will taste.

Did you know that beers with a 7 percent ABV (alcohol by volume) and 55 to 66 IBUs (International Bitterness Units) will on average outsell everything else by 70 percent at last call? This fun fact comes via SteadyServ, a beer and alcoholic beverage management system and insights provider, that analyzed the real time sales and consumption data collected by the company across several major markets in the United States.

“The use of data, artificial intelligence and mobile technology is changing the performance dynamics of virtually every industry, especially retail and the suppliers who support them. Restaurants, bars and beer are no exception to this. If you know more, you sell more. Leveraging actionable intelligence and decision making software tools are no longer a luxury, they are a requirement if you wish to succeed,” said Steve Hershberger, CEO of SteadyServ.

SteadyServ data is completely distributor-neutral, providing personalized data for each and every establishment, giving real-time access to what’s selling best and when, as well as what to promote and when to promote it so that beverage sales go up and patrons come back. It allows companies to look at their best selling beverages at any time period — weekends, weekdays, holidays, happy hours, summer break and more. It also allows establishments to save costs on wasted beer.

“It’s revolutionized how much and what kind of beverages we order and make. We are making customers happier, and they’re coming back. That’s every restaurateur’s goal” said Brian Graham, president and owner of Four Day Ray Brewing.

Bottleworks Schlafly
Schlafly Beer to start marketing on-premise through cool app, beacon technology
Georgia craft beer laws
Georgia craft beer bill introduced in state senate
IPA sales growth GuestMetrics
IPA demand continues to rise in on-premise channel
ebola
Ebola scare has significant impact on restaurants and bars in Dallas

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Five Beers to Know This Week: Collab IPAs for Zwickelmania and a 30-year anniversary
  • A hard kombucha brand bought Ballast Point’s Scripps Ranch facility in San Diego
  • MillerCoors likes farmers
  • House Reintroduces Craft Beverage Modernization and Tax Reform Act 

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Joose Cannon Can LabelFive Beers to Know This Week: Collab IPAs for Zwickelmania and a 30-year anniversary
    February 15, 2019
  • Enjoy this Valentine’s yeast strain: rare cacao bean yeast captured at the source of the Amazon
    February 14, 2019
  • Safety is love: Watch this great Valentine’s safety video with BA Safety Ambassador Matt Stinchfield
    February 14, 2019
  • craft beer unionIs craft beer culture a recipe for unionization? What brewery owners need to know
    February 13, 2019
  • Bell’s Brewery pulls out of Virginia over distribution dispute; we discuss it with Larry Bell (+ other distribution news)
    February 11, 2019
  • LIC Beer canFive craft beers to know this week: Dogfish Head makes history, Breakside Brewery makes eight beers out of one
    February 8, 2019

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2019 · CBB Media LLC

Continue ...

sponsored by