Did you know that beers with a 7 percent ABV (alcohol by volume) and 55 to 66 IBUs (International Bitterness Units) will on average outsell everything else by 70 percent at last call? This fun fact comes via SteadyServ, a beer and alcoholic beverage management system and insights provider, that analyzed the real time sales and consumption data collected by the company across several major markets in the United States.
“The use of data, artificial intelligence and mobile technology is changing the performance dynamics of virtually every industry, especially retail and the suppliers who support them. Restaurants, bars and beer are no exception to this. If you know more, you sell more. Leveraging actionable intelligence and decision making software tools are no longer a luxury, they are a requirement if you wish to succeed,” said Steve Hershberger, CEO of SteadyServ.
SteadyServ data is completely distributor-neutral, providing personalized data for each and every establishment, giving real-time access to what’s selling best and when, as well as what to promote and when to promote it so that beverage sales go up and patrons come back. It allows companies to look at their best selling beverages at any time period — weekends, weekdays, holidays, happy hours, summer break and more. It also allows establishments to save costs on wasted beer.
“It’s revolutionized how much and what kind of beverages we order and make. We are making customers happier, and they’re coming back. That’s every restaurateur’s goal” said Brian Graham, president and owner of Four Day Ray Brewing.