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What the: Oskar Blues teams with French’s on a Mustard Beer

July 29, 2020Pretty Much a Press Release

Oskar Blues Brewery
I know — this old pairing.

As you are no doubt well aware, National Mustard Day (Aug. 1) is right around the corner. If you’re stuck figuring out the perfect gift for that special someone, French’s and Oskar Blues Brewery have your back with a limited-release tropical wheat beer that is apparently brewed with French’s Classic Yellow Mustard.

“We’re stoked on bold flavors at Oskar Blues Brewery and we never shy away from a challenge,” said Oskar Blues Head Brewer, Juice Drapeau. “With French’s Mustard Beer we elevated the Classic Yellow Mustard flavor with tangy lemon and lime to create a tropical wheat ale I’d pair with a loaded hot dog on the hottest day of the year.” 

French’s Mustard Beer is infused with key lime, lemon, tangerine, and passion fruit to create a tart, refreshing match for the bright and bold zip of Classic Yellow Mustard – perfect for summertime backyard barbecues. This unique Mustard Beer offering in celebration of National Mustard Day is a follow-up to last year’s wildly popular French’s Mustard Ice Cream.    

“French’s enjoys creating new curiosity around a flavor that has been a staple in homes for over 115 years,” said Jill Pratt, Chief Marketing Excellence Officer for French’s. “The incredible reaction to last year’s release of our Mustard Ice Cream showed us how far people are willing to go to savor this favorite condiment.  We promise this French’s Mustard Beer will not disappoint either.”

French’s Mustard Beer will be available to order through national craft beer marketplace and platform, CraftShack, starting August 1 as well as select Oskar Blues Brewery taprooms in Boulder and Longmont, Colorado and Brevard, North Carolina while supplies last.  

Also released is a French’s Mustard Beer homebrew recipe for aficionados as well as five new summer recipes, pairing French’s mustards with well-loved Oskar Blues originals, for those wanting to brew up some bites – Mustard Beer Basted Sausages with Onions,  Beer & Mustard Marinated Flank Steak, Bacon Honey Mustard Beer Bread, Scotch Ale Beer Cheese, and Pale Ale & Mustard BBQ Pulled Chicken. 

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