Point of sale systems are often seen as a necessary evil by independent small businesses — a sometimes sluggish interface that skims a little profit margin for itself to accommodate our plastic-paying world. Now that taprooms and tasting rooms are driving so much revenue for craft breweries, picking the right POS can make a big difference in both customer and employee experience.
If you are nodding in agreement, you might want to check out craft beverage-focused POS startup Arryved. The company has grown fairly quickly in a short period — from a few dozen customers in 2017, to several over 500 active and ongoing implementations entering this year.
“Hospitality businesses thrive on their ability to deliver consistently elevated guest experiences,” said Arryved President and CGO Nancy Trigg. “The level of competition in the craft beverage service industry is higher than ever before and maintaining this level of service while providing a flexible platform that reliably supports quick change is critical for our customers.”
The platform’s flexibility and diverse offerings have proven successful across a broad base of customers from craft breweries to cideries, distilleries to wineries, brewpubs to non-brewery taprooms, and beyond. The foundation of the platform according to Trigg is based around a shift from “point of sale” to “point of service” – a system focused on the needs of patrons and the people serving them.
“It’s such a big difference,” says Martha Sproull, Terrapin Beer Company. “We went from not being able to tell who comped or what they sold, no labor, operations, or depletion data to now being able to track and analyze everything.”
The Arryved Point of Service system increases service efficiency and flexibility, allows staff elevated hospitality and consumer experience in addition to the data that allows you real-time insights and in-depth analytics to make business decisions
- For consumers this translates to ease and flexibility in ordering, expedited service, and custom-tailored offerings and suggestions.
- For staff this means building relationships with guests, working seamlessly as a team, and increased ordering flexibility and accuracy.
- For business owners it equates to greater insight on quickly changing consumer tastes and trends, reduced waste in liquid and materials, improved labor costs, increased staff retention, ease of implementation, and flexibility to change and scale without interruption.
To that last point, Brewers Association chief economist Bart Watson did a deep dive into taproom pricing and sales using Arryved’s data the other day, and it was super interesting. One bullet point near the end, for example:
Volume sales by format show pints are still dominant in sales, but other formats, including smaller pours, make up over a quarter of total volume sales.
More on Arryved
The team at Arryved is comprised of self-labeled tech and beer geeks with years of experience at all levels of the craft beverage service industry. Prior to joining the company, most employees can remember a time of sharing post-shift drinks while commiserating about the shortcomings of their POS system, not to mention painful memories of software transitions and implementations.
“With Arryved we have gained immeasurable progress in service efficiency, which ultimately creates greater opportunities for heightened levels of hospitality,” said Ray Decker, Avery Brewing Co. “The convenience and flexibility the platform delivers allows the staff to spend more time at their tables connecting and building relationships with our guests.”
“Our customers deserve as much credit for our success as we do,” Trigg shared. “Since day one our approach has been entirely collaborative. Our customers have, and will always, play a huge part in our development. We are as proud and grateful for the praise we’ve received from them as we are about our product itself.”