Stone Brewing Co. is off to a hot start in 2017, reporting 18 percent growth versus the prior year. Stone Brewing’s performance is far outpacing both the year-to-date, IRI-stated grocery craft category growth of 4.4 percent and the category’s 52-week growth rate of 6.4 percent.
Stone Brewing’s explosive growth is fueled by its core beers both familiar and new. First, the familiar stalwart Stone IPA, launched 20 years ago and refreshed just over a year ago, is up 8.2 percent, demonstrating continued opportunity to convert more hop heads to its iconic West Coast style. Relative newcomer, Stone Delicious IPA, launched nationally in 2015, is up a whopping 142 percent over the same period. Stone buttressed these core beer advancements with two new year-round beers: Stone Ripper and Stone Tangerine Express IPA.
Launched in southern California in December and nationally in January, Stone Ripper is one of the top five new six-packs in US Food according to IRI. And launched in late January, Stone Tangerine Express IPA depletions year-to-date make it both the fifth largest draft IPA brand and the hottest new 22 ounce.
Rounding out its quarter one performance is Stone’s seasonal mixed pack offering. The Stone All IPA Mixed Pack, including four different IPAs: Stone Pataskala Red X IPA, Stone Ruination Double IPA 2.0, Stone Delicious IPA and featuring an in-pack exclusive, first-ever Stone Hop Revolver IPA is up 14.7 percent.
“2017 is off to a great start for Stone Brewing both on premise and off premise and it‘s showing us that craft beer fans nationwide appreciate our genre-defining styles of IPAs and our new complementary San Diego style Pale Ale — in Stone Ripper,” said Dominic Engels, Stone Brewing CEO. “In a category that seems to be talking more and more about slowdown, we are pleased to be talking about continued double-digit growth.”
From local to global distribution
Stone Brewing Distribution is expected to expand availability to all states, in addition to District of Columbia and Puerto Rico this month. On the international front, they are in 35 countries, including more than 20 in Europe, plus Australia, Hong Kong, Japan, Korea, Taiwan, Singapore, Thailand, Costa Rica and more. Stone Brewing-Berlin in its first full year is on pace to brew and sell over 20,000 hectoliters.
“It’s been really amazing to see the traction on a global basis with fans and retailers thus far,” added Engels. “We’re excited as we look toward the horizon with even more expansion and distribution plans across the European market and beyond.”