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Will Walmart be the next big craft beer seller?

August 12, 2013Jason Morgan

Craft Beer Seller Walmart
Grab your cart and stock up on craft beer — Walmart is aggressively selling beer in its superstores.

That’s the question the industry is asking as news broke last week that Walmart’s refocused beer-selling plan is paying off — and craft beer is a big factor in the success. Bloomberg reported that Walmart’s aggressive, beer-focused sales plan is all about striking at the core of what’s popular with beer drinkers, from mainstream sellers to more adventurous craft beers.

From Bloomberg:

“We’re seeing dramatic increases in sales,” said Steve Bailey, who attended the summit as vice president of chain accounts for Columbia Distributing, which supplies beer to about 90 Wal-Mart stores in Washington and Oregon. That “has pushed us to pay more attention to Wal-Mart.”
…
Better communication helped generate more sales, said Bailey, who noted that craft beer sales at his Wal-Mart stores in Washington and Oregon have been especially robust.

“They’re adapting to what’s popular in a local market,” he said. “They have a willingness to expand to brands that aren’t nationally recognized.”

Walmart’s signature price dropping is, of course, helping to drive sales. But that strategy doesn’t work in every state across the board. In Ohio, for example, Bloomberg reported that the state’s laws prevent the superstore from dropping prices. The story explained that Walmart adapted by offering gift cards and rebates when beer was purchased with cross-promotional items.

Beer is big business, and Walmart is looking to cash in. As local, regional and national craft beer demand grows, it appears that Walmart will stock its shelves full of what sells in the area. How does this impact the sales and distribution chain? What does it mean when the country’s most mainstream retailer gets into the home-grown craft beer game? Craft Brewing Business will stay on top of the latest craft beer developments to bring you the answers.

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Reader Interactions

Comments

  1. beerofsc says

    August 13, 2013 at 10:53 am

    [email protected] asks whether @Walmart will be the next big craft beer seller. http://t.co/rfABE4bETd #CraftBeer

    Log in to Reply
  2. DenverBeerGuy says

    August 12, 2013 at 10:17 am

    RT @CraftBrewingBiz: Will Walmart be the next big craft beer seller? #CraftBeer http://t.co/YainVVQXgz

    Log in to Reply
  3. MikeBikeHike007 says

    August 12, 2013 at 10:16 am

    RT @CraftBrewingBiz: Will Walmart be the next big craft beer seller? #CraftBeer http://t.co/YainVVQXgz

    Log in to Reply
  4. MillwallFCEO says

    August 12, 2013 at 10:07 am

    RT @CraftBrewingBiz: Will Walmart be the next big craft beer seller? #CraftBeer http://t.co/YainVVQXgz

    Log in to Reply

Trackbacks

  1. Beer Cross Promotion | Phil's Blog on Beer says:
    September 29, 2013 at 3:15 pm

    […] https://www.craftbrewingbusiness.com/news/will-walmart-be-the-next-big-craft-beer-seller/ This a story I find to be quite disturbing.  The notion of Walmart selling craft beer is terrifying to me.  Worse off yet is that they want to offer gift cards and rebates when the craft-beer is sold with a cross-promotional item helping boost their sales of craft beer. […]

    Log in to Reply

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