You kinda gotta love NattyTron

I would definitely have a beer with NattyTron at a party. I’d say, “Hey NattyTron, I know you’re fueled by a low-calorie, light pilsner brewed by Anheuser-Busch, but man, it’s Halloween. Hope there’s no hard feelings, bro. Plus, it’s a party, NattyTron, and I know Natural Light ‘is the official beer of keeping it real and letting things just happen,’ so I’m assuming such keeping-it-realness is built into your programming — specifically in dial form. With your permission, I would like to turn that dial up to 11.”

Then I would turn into this dude:

Anyway, that’s my perfect Halloween.

The best part of this marketing tool is that to get all those boxes you’re going to have to buy a lot of Natural Light or maybe go garbage picking. Either way, a win for Natural Light’s core audience. See step-by-step instructions for NattyTron and other Natural Light box costumes can be found right here.