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21st Amendment launches its first-ever variety pack, new El Sully beer

October 12, 2015Keith Gribbins

21st Amendment Variety PackThe gateways to wisdom and learning are always open, if you’re willing to try something new now and then. That’s why we love variety (and thus variety packs). As we get older, we get better at choosing what will make us happy. We also get better at letting things go, so a variety pack is an excellent way for craft drinkers of all experience levels to experiment with a brand’s portfolio. It’s also a good way for a craft brewery to sneak in something new.

21st Amendment Brewery recently announced that it will be releasing its first-ever variety pack, replete with a new experimental brand. Co-founders Nico Freccia and Shaun O’Sullivan divvied up the seasonal variety pack. Freccia chose Fireside Chat, the brewery’s fall seasonal winter spiced ale and Back in Black, dark IPA, “my every occasion beer.” O’Sullivan chose his flagship Brew Free! Or Die IPA and went a step further, brewing a brand new beer, a Mexican-style lager called El Sully, available only in the variety pack.

“El Sully is a smooth, easy drinking beer,” O’Sullivan explains. “Having grown up in Southern California near the Santa Monica and Manhattan Beach communities where I would spend many afternoons surfing and skateboarding, I would always enjoy Mexican-style golden, lighter and refreshing beers at the end of the day. Washing it down after a plate of carne asada tacos, it seemed fitting to recreate that experience and brew and package El Sully for all to enjoy.”

Named for Brewmaster O’Sullivan’s alter ego, El Sully is brewed with Pilsner and Vienna malts, flaked maize and Mexican lager yeast to create a bright, refreshing flavor that rings in at a drinkable 4.8 percent ABV and 19 IBUs.

“The release of El Sully and the new variety pack format are perfect examples of what the San Leandro Brewery is allowing us to do,” states Freccia, “It’s important to us that we’re providing beers that everyone can enjoy, and now you can pick up a variety pack and crack open a Fireside Chat one night by the fire or enjoy El Sully if you feel like something lighter.”

The fall variety pack hits shelves on October 1 in all of 21st Amendment’s current distribution territories and will be available through the New Year.

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Reader Interactions

Comments

  1. mrbrewreview says

    October 15, 2015 at 9:03 pm

    21st Amendment launches first-ever variety pack, El Sully beer http://t.co/slv4dw6NiZ via @craftbrewingbiz

    Log in to Reply
  2. BeerLawCenter says

    October 15, 2015 at 6:05 pm

    Awesome! Can’t wait to crack open (El) Sully! >> 21A launches variety pack, El Sully http://t.co/aKOZFJnCFC @21stamendment @CraftBrewingBiz

    Log in to Reply
  3. BeerAwareness says

    October 14, 2015 at 3:09 pm

    21st Amendment launches first-ever variety pack, El Sully beer http://t.co/QpBUd1Yj18

    Log in to Reply
  4. willsrace says

    October 13, 2015 at 2:59 pm

    21st Amendment launches first-ever variety pack, El Sully beer http://t.co/JldEjc6Aq9 via @craftbrewingbiz

    Log in to Reply
  5. stephenny13 says

    October 12, 2015 at 9:04 pm

    RT @CraftBrewingBiz: 21st Amendment launches first-ever variety pack, new El Sully beer. #SpiceOfLife @21stAmendment http://t.co/d0wbjjvMJX

    Log in to Reply
  6. LVRGLLC says

    October 12, 2015 at 8:20 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz 21st Amendment launches its first-ever variety pack, new El Sully beer http://t.co/FOm6rt7jGm

    Log in to Reply
  7. JMIheartBeer says

    October 12, 2015 at 4:38 pm

    RT @CraftBrewingBiz: 21st Amendment launches first-ever variety pack, new El Sully beer. #SpiceOfLife @21stAmendment http://t.co/d0wbjjvMJX

    Log in to Reply
  8. 21stAmendment says

    October 12, 2015 at 4:35 pm

    RT @CraftBrewingBiz: 21st Amendment launches first-ever variety pack, new El Sully beer. #SpiceOfLife @21stAmendment http://t.co/d0wbjjvMJX

    Log in to Reply

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