• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Adirondack Brewery celebrates Outdoor Enthusiasts, debuts new fall, winter cases

December 19, 2013Jason Morgan

Adirondack Brewery,  the Lake George, N.Y., brewery that takes inspiration from the unique, dome-shaped mountain range, continues to honor the heritage of the great Adirondacks by featuring real life, local, outdoor enthusiasts on its new 12-pack case graphics. Coined as “Adirondack Challengers,” the new Fall and Winter Mix collection features fearless and passionate sports enthusiasts, dedicated to challenging the forces of nature in the Adirondacks, for their own personal best.

Adirondack Brewery Fall Challenge 12 pack case
Adirondack Brewery Fall and Winter Challenge cases are available for purchase at Adirondack Brewery and distributed to 35 counties throughout New York State, encompassing Albany, Utica, Plattsburgh, Oswego, Syracuse, Watertown and all surrounding suburbs.

“The Brewery has always wrapped its image with tales and stories about Adirondack history,” stated Linda Wohlers, creative director. “Now, we are fast-forwarding into the present to celebrate actual people who have a passion for getting out into the mountains and on the rivers to challenge Mother Nature. Not for glory, but because it’s there and they are going to do it.”

The Fall Challenge Mix collections features Adirondack Brewery favorites including its award-winning Dirty Blonde Ale, Bear Naked Ale, Beaver Tail Brown Ale and a mystery ale. (The Craft Brewing Business crew loves a great mystery beer!) The Adirondack Challengers featured on the case include Robert Livingston, a rock-climbing guide from Lake George, N.Y., Jaime Murphy, a whitewater rafting guide from Queensbury, N.Y., and Scott Arno, a rock-climbing enthusiast from Potsdam, N.Y.

The Winter Challenge Mix, slated to debut the end of December, will feature Adirondack Brewery the Dirty Blonde Ale, Bear Naked Ale, Blackwatch IPA and a mystery ale. For the Winter Challenger, the Brewery chose to feature Ron Konowitz, an avid backcountry skier from Keene, N.Y., who is president and founder of Adirondack Powder Skier Association Inc. Konowitz was the first person known to free ski all 46 Adirondack High Peak Mountains, and is also the wilderness rescue coordinator for the Keene and Keene Valley fire departments. A retired fifth-grade teacher at Keene Central School, Konowitz recently awarded by Governor Andrew Cuomo for his Tropical Storm Irene volunteer efforts as a Keene Valley firefighter and a volunteer coordinator for the town of Keene’s Hurricane Irene Recovery Team.

Adirondack Brewery Pub Clare Rose Distribution
Adirondack Brewery expands distribution to Long Island with Clare Rose Inc.
Shrink film wrapping machine
INDEVCO Plastics debuts 50 percent postconsumer recycled shrink wrap for beverage packaging
KSABeer_SarahChorey-001
San Francisco’s Fort Point Beer moves from self-distribution to partner with Matagrano Inc.
INX - 2020 Trophy-Winner-001
Colored by INX Can Design Contest now accepting entries

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
  • Colorado Strong launches public awareness campaign to help independent breweries
  • Here’s a video recap of 2020 from Deep Ellum Brewing, complete with dubstep score
  • Malt maker Rahr purchases all of eco energy maker Koda

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by