Adirondack Brewery, the Lake George, N.Y., brewery that takes inspiration from the unique, dome-shaped mountain range, continues to honor the heritage of the great Adirondacks by featuring real life, local, outdoor enthusiasts on its new 12-pack case graphics. Coined as “Adirondack Challengers,” the new Fall and Winter Mix collection features fearless and passionate sports enthusiasts, dedicated to challenging the forces of nature in the Adirondacks, for their own personal best.
“The Brewery has always wrapped its image with tales and stories about Adirondack history,” stated Linda Wohlers, creative director. “Now, we are fast-forwarding into the present to celebrate actual people who have a passion for getting out into the mountains and on the rivers to challenge Mother Nature. Not for glory, but because it’s there and they are going to do it.”
The Fall Challenge Mix collections features Adirondack Brewery favorites including its award-winning Dirty Blonde Ale, Bear Naked Ale, Beaver Tail Brown Ale and a mystery ale. (The Craft Brewing Business crew loves a great mystery beer!) The Adirondack Challengers featured on the case include Robert Livingston, a rock-climbing guide from Lake George, N.Y., Jaime Murphy, a whitewater rafting guide from Queensbury, N.Y., and Scott Arno, a rock-climbing enthusiast from Potsdam, N.Y.
The Winter Challenge Mix, slated to debut the end of December, will feature Adirondack Brewery the Dirty Blonde Ale, Bear Naked Ale, Blackwatch IPA and a mystery ale. For the Winter Challenger, the Brewery chose to feature Ron Konowitz, an avid backcountry skier from Keene, N.Y., who is president and founder of Adirondack Powder Skier Association Inc. Konowitz was the first person known to free ski all 46 Adirondack High Peak Mountains, and is also the wilderness rescue coordinator for the Keene and Keene Valley fire departments. A retired fifth-grade teacher at Keene Central School, Konowitz recently awarded by Governor Andrew Cuomo for his Tropical Storm Irene volunteer efforts as a Keene Valley firefighter and a volunteer coordinator for the town of Keene’s Hurricane Irene Recovery Team.