• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Adirondack Brewery celebrates Outdoor Enthusiasts, debuts new fall, winter cases

December 19, 2013Jason Morgan

Adirondack Brewery,  the Lake George, N.Y., brewery that takes inspiration from the unique, dome-shaped mountain range, continues to honor the heritage of the great Adirondacks by featuring real life, local, outdoor enthusiasts on its new 12-pack case graphics. Coined as “Adirondack Challengers,” the new Fall and Winter Mix collection features fearless and passionate sports enthusiasts, dedicated to challenging the forces of nature in the Adirondacks, for their own personal best.

Adirondack Brewery Fall Challenge 12 pack case
Adirondack Brewery Fall and Winter Challenge cases are available for purchase at Adirondack Brewery and distributed to 35 counties throughout New York State, encompassing Albany, Utica, Plattsburgh, Oswego, Syracuse, Watertown and all surrounding suburbs.

“The Brewery has always wrapped its image with tales and stories about Adirondack history,” stated Linda Wohlers, creative director. “Now, we are fast-forwarding into the present to celebrate actual people who have a passion for getting out into the mountains and on the rivers to challenge Mother Nature. Not for glory, but because it’s there and they are going to do it.”

The Fall Challenge Mix collections features Adirondack Brewery favorites including its award-winning Dirty Blonde Ale, Bear Naked Ale, Beaver Tail Brown Ale and a mystery ale. (The Craft Brewing Business crew loves a great mystery beer!) The Adirondack Challengers featured on the case include Robert Livingston, a rock-climbing guide from Lake George, N.Y., Jaime Murphy, a whitewater rafting guide from Queensbury, N.Y., and Scott Arno, a rock-climbing enthusiast from Potsdam, N.Y.

The Winter Challenge Mix, slated to debut the end of December, will feature Adirondack Brewery the Dirty Blonde Ale, Bear Naked Ale, Blackwatch IPA and a mystery ale. For the Winter Challenger, the Brewery chose to feature Ron Konowitz, an avid backcountry skier from Keene, N.Y., who is president and founder of Adirondack Powder Skier Association Inc. Konowitz was the first person known to free ski all 46 Adirondack High Peak Mountains, and is also the wilderness rescue coordinator for the Keene and Keene Valley fire departments. A retired fifth-grade teacher at Keene Central School, Konowitz recently awarded by Governor Andrew Cuomo for his Tropical Storm Irene volunteer efforts as a Keene Valley firefighter and a volunteer coordinator for the town of Keene’s Hurricane Irene Recovery Team.

Adirondack Brewery Pub Clare Rose Distribution
Adirondack Brewery expands distribution to Long Island with Clare Rose Inc.
Starlight-kegs-ready-for-delivery
Are you a steel keg champion? The Steel Keg Association wants to honor you
direct to customer delivery and shipping
Direct-to-consumer beer shipping up 5 percent in 2023, would be much more if regulations allowed
isuzu-electric-truck
Isuzu debuts all-electric commercial truck, great for hauling beer

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Karben4 Brewing to relaunch Ale Asylum brand
  • Caius Farm Brewery opens in Branford, Conn.
  • Colorado’s Resolute Brewing shares its 2022 year in review (rebrands and invests in local malt)
  • 4 steps to understanding the filtration process in craft beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC