• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Alaskan Brewing’s new variety 12-pack includes viewing window to peek at beers inside

April 4, 2018Chris Crowell

frontier variety beer pack

This new variety 12-pack from Alaskan Brewing adds a new dimension to the sampler pack concept. Customers can take a peek inside the box with the Frontier Pack’s interactive window feature, which allows a chance to see, touch, turn — everything but taste the rotating beer styles inside the pack. This way, Alaskan Brewing can ship a variety of these rotating 12 packs but give customers a glimpse at just what rotating style is inside without needing a different package.

“Humans are curious by nature, and we’ve all really enjoyed working on a project and packaging that allows that curiosity and creativity to flourish,” said Tasha Heumann, brand coordinator at Alaskan Brewing. “The interactive nature of the window feature is super fun and cool and definitely filled a need that we saw. People want to be able to see what beer they’re getting inside a variety pack, and it’s exciting and a lot of fun to get that interaction going before the beer has even left the store.”

Each Frontier Pack will include staples Alaskan Amber and Icy Bay IPA, along with two other styles. The first, a limited-edition style, will be a limited release beer only available for a short time and could be a fan favorite, a new style or an experimental brew. What’s found in one pack may not be seen in the next due to the limited nature of these styles. The other, a brewers’ choice style, will be an exclusive brew selected by one of Alaskan’s team of brewers, who will handpick their favorite beer of the moment to be included in the pack.

RELATED: Craft packaging perspective: How equipment innovations handle difficult cartons (like beer)

“We all love trying fun, different beers, and wanted to figure out a way to give people that variety that we love and make sure there’s something for everyone, while allowing the them more freedom of choice,” said Scott McHenry, Alaskan Brewer. “Putting limited edition beers in here means we get to be creative and play around with styles some, or bring back fan favorites from years past. Having a brewers’ choice beer in the Frontier Pack really gives people the chance to get inside our heads a little bit, to see what beer we’re all about right now. Every brewer has those beers that they’re totally crazy about, so this is a fun way to share a little window into who we are and what we love.”

The Frontier Pack will be available in participating markets at the end of March.

hi-wire Collaboration 12-Pack 2018 Promo 1 (1)
Great craft beer sales concept: Collaboration, mixed 12-pack
Alaskan brewing Co icy bay IPA
Great northern explorer (Alaskan Brewing) arrives in CBB’s home state (Ohio)
Oskar Blues Pinner 12 Pack
Oskar Blues unveils its first single style 12 pack
Alaskan-Brewing-Co-001
Alaskan Brewing to expand into New Mexico via Premier Distributing

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC