In a world of thousands of craft beer options, package design means everything. According to Nielsen’s Craft Beer Category Design Audit, 70 percent of American craft beer consumers make their purchase decisions at the store shelf, rather than in advance, and 66 percent of consumers say that a beer’s package/label is “very” or “extremely” important for getting them to notice it.
So, what are you going to do to stand out? A touch of class? Well, nothing says class like glass (is that a saying? I swear I just came up with it). Ardagh Group, Glass – North America, a division of Ardagh Group, one of the top producers of glass containers for the food and beverage industries in the United States, just debuted two new 375 ml Belgian beer bottles.
The two new Belgian bottles were developed by Ardagh Group as the result of a bottle design contest conducted at the 2017 Craft Brewers Conference. The classy, new 375 ml Belgian Crown and 375 ml Belgian Cork bottles are now available for purchase on Ardagh Group’s BOBTM for beer site. The new 375 ml Belgian Crown and 375ml Belgian Cork complement Ardagh Group’s existing 750 ml Belgian Crown and 750 ml Belgian Cork.
The BOB site portfolio now includes 12 unique beer bottles, all manufactured in the U.S. out of amber and flint glass that are 100 percent and endlessly recyclable.