Feels like there’s never been the best packaging solution for cans. There’s the old school plastic rings that are notoriously hazardous for wildlife (cue PSA), which is starting to finally give way to the Paktech carriers. While they use more plastic, they are better for stacking and transporting 6 packs of cans, and there isn’t the same risk for the environment. But prying a can loose from those things is more annoying than you’d like it to be. Some breweries, like 21st Amendment, avoid plastic altogether with cardboard packaging. This is maybe the overall best solution for the environment, but it is a more expensive option.
So, what if there was a combo solution? Something cardboard that also functions like a typical six-pack carrier so that it requires less material? Enter Fishbone Packaging, which has a new product that does just that. There’s also a built-in branding opportunity. Watch the video above to get the full effect. Then feel free to hit their website and see for yourself.