Life is a gift, and it offers us a privilege — the opportunity to give something back. Some might call craft beer, in itself, gift enough to all of humanity, but not Chapel Hill’s craft pioneer Carolina Brewery. The North Carolina institution is celebrating 20 years in 2015, and in honor of the grace and support of its customers and community, Carolina Brewery is giving something back this October.
Throughout Breast Cancer Awareness Month, Carolina Brewery will raise awareness and funds in support of Susan G. Komen by transforming its popular “Sky Blue Golden Ale” into “Sky Pink Golden Ale.” In case you’ve been trapped in a treasure cave for the last two decades, Susan G. Komen is a non-profit organization dedicated to saving lives and ending breast cancer forever.
Sky Pink cans will be available in limited-edition six-packs with pink can tops, courtesy of PakTech, at participating retail locations throughout North Carolina and South Carolina.
“Sky Blue Golden Ale is one of our most popular, flagship beers, and we’re thrilled to support breast cancer awareness and research through the inaugural Sky Pink campaign,” said Robert Poitras, co-founder of Carolina Brewery. “We hope this will spark an annual tradition to look forward to each October for many years to come.”
The much-loved Kölsch-style ale will also be available on draft at Carolina Brewery’s two brewpub locations — the original in Chapel Hill, N.C., and the Pittsboro, N.C., location opened in 2007 — and participating restaurants throughout the Carolinas.
Check out these cool events that Carolina Brewery is pulling together.
October 1 — Sky Pink “Pint Night” Launch Event at both brewpubs. $1 pints of Sky Pink.
October 10 — Oktoberfest 5k Run at Mary Hayes Barber Holmes Park in Pittsboro, N.C. Day-of registration will begin at 9 a.m., with the race starting at 10:30 a.m. Carolina Brewery’s Pittsboro brewpub will host an after party from 12-4 p.m., featuring Oktoberfest beer, bratwurst, kids activities, live music and more. A portion of the proceeds from race registrations benefit Susan G. Komen.
October 10 — Sky Pink at the World Beer Festival
October 17, 8 a.m. – 5 p.m. — Carolina Brewery sponsors “Fish Like a Girl” Koru Village Fishing Tournament at Avon Fishing Pier, Cape Hatteras, N.C. The first annual tournament is part of Koru Village’s yearly “Turn the Village Pink” campaign for Breast Cancer Awareness Month. Women of all ages can enter for $30, and cash prizes will be awarded to 1st, 2nd and 3rd place winners. Net proceeds will benefit Hatteras Island Cancer Foundation. Sky Pink will be served during the event and after at Koru Village’s Pangea Tavern.
Also, Sky Pink pint glasses, koozies and hats will be available throughout the month at Carolina Brewery. Carolina Brewery’s breast cancer awareness efforts will culminate in a donation to Susan G. Komen NCTC Chapter at a check ceremony on November 10th at their Chapel Hill Brewpub.
“We are appreciative of the support that Carolina Brewery is providing to end breast cancer forever in our community,” said Pam Kohl, Executive Director of Susan G. Komen North Carolina Triangle to the Coast Affiliate (NCTC). “Their donation, and yours, will make a difference in the lives of women and men in our 29 North Carolina county service area.”
Since Carolina Brewery’s founding in 1995, the number of craft breweries in the region has exploded, with over 120 in North Carolina alone.