We’ve seen and experienced can ends that completely open to enhance the aroma and drinking experience of craft beer, but we have yet to see a can beverage vessel that could actually reseal. Well, now we have seen it. Canovation, at booth N-9612, won a Technology Excellence Award at Pack Expo last week with its CanReseal product — a revolutionary can end design that adds threading just below the ubiquitous double-seam — allowing a metal closure to be screwed into the top of the can to create an air and liquid tight seal. Pretty cool for sure.
The product was one of a number of winners from the 2021 Technology Excellence Awards at Pack Expo Las Vegas and Healthcare Packaging Expo (Sept. 27–29 at the Las Vegas Convention Center), owned and produced by PMMI, The Association for Packaging and Processing Technologies. After months of narrowing down more than 100 qualified entries, two days of onsite voting allowed show attendees to be the judges, so it definitely feels like a well-earned award. The product comes vis Canovation, a container engineering and design company created in response to reduce our consumption of plastic. Sounds like a solid mission. From the press release:
“Congratulations to our winners and their outstanding technologies. It was a tough task to narrow down all the innovative entries that the panel received,” says Laura Thompson, vice president, trade shows, PMMI. “We are proud to continue to convene the best the industry has to offer and look forward to the Technology Excellence Awards growing stronger each year.”
The CanReseal comes in a number of configurations for varying products, industries and experiences, mixing and matching with stay-on tabs, easy-open ends and peelable foil ends. The technology is compatible with industry-standard seamers with slight tooling optimization, says Canovation, making it “a drop-in solution with no requirement for specialized equipment or major investments in CAPEX at the filler or packager. It is also anticipated that CanReseal will not cause a loss of efficiency or speed while filling.”
There are obvious benefits for can reseal technology when it comes to freshness and longevity of a craft beer, but CanReseal could also provide an interesting marketing differentiator and promotional tool. Think promotional codes hidden under the closure, which are only visible when the can is opened. The closure itself offers additional space for branding or other information, useful for catching a consumer’s eye from a different angle. According to the website:
The CanReseal assembly is just different enough from conventional cans to become a simple yet effective enhancement, helping products stand out from the crowd. CanReseal is eye-catching, gives cans a finishing touch, and helps reinforce brand communications.
Learn more about this cool innovation right over here.