• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Crown offers Laser-Etched Tabs for cans to U.S. customers for the first time

September 18, 2013Keith Gribbins

LET Crown Can
See that nice crown on the tab? Given their placement and function, beverage tabs are pivotal to the drinking experience and are prime real estate for images or messages that reinforce a brand’s identity or positioning.

Crown Beverage Packaging North America, a business unit of Crown Holdings Inc., is introducing its Laser-Etched Tabs (LET) technology to provide beverage brands in North America with a new way to engage consumers and build brand loyalty. The laser etch technology is now being offered to customers in the United States and Canada for the first time.

Given their placement and function, beverage tabs are pivotal to the drinking experience and are prime real estate for images or messages that reinforce a brand’s identity or positioning. Using a different technology than what’s available to Crown’s customers in Europe, Crown’s proprietary process uses a focused laser to remove the top coating of the tab in the required design, either to expose the clear coating beneath or reveal a second color of coating below.

“At Crown, we are always exploring opportunities to help brands innovate with beverage packaging and more effectively engage consumers,” said Neill Mitchell, vice president of marketing and strategic development at Crown Beverage Packaging North America. “Adding laser-etched tabs to our portfolio of services expands our customers’ messaging options and serves as a new vehicle to drive brand sales.”

LET’s are compatible with all can sizes and types of beverage ends. Ideal for use with soft drinks, beer and sports or energy drinks, LETs can be combined with Crown’s promotional ends, shaping, finishing and printing capabilities for added impact and engagement. The technology rounds out Crown’s existing family of tab options for beverage cans, which also include colored and incised versions.

Crown-sockeye-pink-can
Crown provides pink cans for Sockeye Brewing and Breast Cancer Awareness Month
Ghostfish grapefruit-ipa- Crown can cbb crop
Sixteen different GABF winners use Crown cans (Crown thought you should know)
Mother Earth Brewing can Crown crop
Crown and Mother Earth Brew Co. win IMDA award for can design
Hops for Heroes_Homefront IPA crop
Crown supplies cans to Hops for Heroes’ 2015 Homefront IPA release (again)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Hi-Wire Brewing is opening a third location in Asheville, mostly for distribution and outdoor space
  • To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
  • New Realm Brewing to open a distillery in Savannah this spring
  • Gilman Brewing Opens Third Bay Area Taproom + Expansions in West Berkeley and Daly City for better pandemic protocols

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • DuClaw Unicorn Farts can beer 1To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
    March 4, 2021
  • beer flow pour glass multiple pictures data-001The beer flow: tallboys are trending, top IPA SKUs and on-premise taps continue to pour more
    March 3, 2021
  • Innokeg CombiKegKHS keg fillers updated to be more sustainable, efficient
    March 3, 2021
  • Summit IPA variety packIPA sales growth continues thanks to subcategories, according to 2021 IPA Forecast
    March 2, 2021
  • Free samples! These frozen whole cone hops from Michigan’s Blue Lake Hops are perfect for year-round harvest hop brews
    March 1, 2021
  • Whoa, Boulder Beer’s rebrand is badass (enjoy this photo post)
    March 1, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by