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Denver Beer uses Ball’s Dynamark printing technology for GPS challange

August 12, 2014Keith Gribbins

Each can will feature one of 24 distinct GPS coordinates as part of DBC's Explorer Challenge. Grand prize: Free Denver Beer Co. beer for one year.
Each can will feature one of 24 distinct GPS coordinates as part of DBC’s Explorer Challenge. Grand prize: Free Denver Beer Co. beer for one year.

Denver Beer Co. is releasing two of its most popular brews in 12-ounce cans from Ball Corp. Denver Beer Co. (DBC) utilized Ball’s new Dynamark variable printing technology to mark each can of Incredible Pedal and Graham Cracker Porter with one of 24 distinct GPS coordinates. These coordinates correspond to locations in Colorado, for a total of 24 unique secret locations. The promotion, dubbed the DBC Explorer Challenge, requires participants to visit all 24 locations and take a photo in each spot to be eligible for the grand prize — free Denver Beer Co. beer for one year.

“DBC’s customers love to be outdoors,” said Charlie Berger, co-founder of DBC. “By using Ball’s Dynamark variable printing technology, we were able to create a unique challenge that encourages our fans to go out and explore the state we love.”

Incredible Pedal and Graham Cracker Porter are available in 12-ounce can six-packs across the Denver metro area. Participants must fill out an online profile via the DBC Explorer webpage and upload their “selfies” to the contest site as they visit each secret location. Participants will have until Nov. 7, 2014 to visit each of the 24 locations and document their travels. A grand prize winner will be randomly selected to receive “free beer for a year.” Additional prizes will be awarded to other participants in the DBC Explorer Challenge.

“Increasingly, craft brewers like DBC are utilizing Ball innovations, such as Dynamark, to engage their fans and create unique experiences,” said Jay Billings, vice president of innovation for Ball’s global metal beverage packaging business. “And in addition to better protecting the quality beer that DBC brewers create by blocking out 100 percent of light and oxygen, aluminum cans are infinitely recyclable, making them the go-to package for craft beer.”

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  1. DenverBeerGuy says

    August 13, 2014 at 11:34 pm

    RT @mrbrewreview: Denver Beer Co. uses Ball’s Dynamark printing technology http://t.co/5NzBC76uQT via @craftbrewingbiz

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  2. mrbrewreview says

    August 13, 2014 at 11:26 pm

    Denver Beer Co. uses Ball’s Dynamark printing technology http://t.co/5NzBC76uQT via @craftbrewingbiz

    Log in to Reply
  3. Glass Bottle Outlet says

    August 12, 2014 at 9:37 pm

    Glass Bottle Outlet liked this on Facebook.

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  4. Memmy Rau says

    August 12, 2014 at 3:22 pm

    Memmy Rau liked this on Facebook.

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  5. Owen Thompson says

    August 12, 2014 at 1:37 pm

    Owen Thompson liked this on Facebook.

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  6. BoulderBeerBrad says

    August 12, 2014 at 1:34 pm

    RT @crsimp01: Denver Beer Co. uses Ball’s Dynamark printing technology http://t.co/1lX0x5k4SS via @craftbrewingbiz

    Log in to Reply
  7. DenverBeerGuy says

    August 12, 2014 at 12:38 pm

    RT @crsimp01: Denver Beer Co. uses Ball’s Dynamark printing technology http://t.co/1lX0x5k4SS via @craftbrewingbiz

    Log in to Reply
  8. DenverBeerGuy says

    August 12, 2014 at 12:38 pm

    RT @CraftBrewingBiz: Denver Beer uses @BallCorpHQ Dynamark printing technology for GPS challange. @DenverBeerCo http://t.co/H037aTgj6H

    Log in to Reply
  9. crsimp01 says

    August 12, 2014 at 12:34 pm

    Denver Beer Co. uses Ball’s Dynamark printing technology http://t.co/1lX0x5k4SS via @craftbrewingbiz

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