Fort Collins Brewery (FCB) is keeping itself in the news these days with a cool new rebranding effort. Complementing the updated graphics and look will be some standout new cans rolling off this fancy new canning line from Wild Goose Canning:
“Cans really lend themselves to that on-the-go lifestyle. They don’t let any light in, there’s less oxygen exposure and they’re portable,” said FCB Co-Owner and General Manager Tina Peters. “We’re in a new day and age where quality and sustainability can co-exist,and cans are a great example of this.”
Wild Goose Canning is a Boulder, Colo.-Based canning line manufacturer, and FCB collaborated with the group to engineer this new system. According to the company, all parts are American-made with 100 percent of the design, engineering and manufacturing occurring locally in Boulder, Colo. For Wild Goose, cans benefit both the brewing industry and the consumer.
“We are pleased to help Fort Collins Brewery take advantage of the benefits that canning brings to both breweries and consumers,” said Roger Walz, Wild Goose Canning’s vice president of sales.
So, what is cool about the new canning system? Wild Goose’s multiple technology patents help it produce some of the lowest DO (dissolved oxygen) levels in the industry, while maintaining minimal beer loss.
“Our customers depend on Wild Goose to protect their product and prolong shelf stability,” Walz said.
Cans are also literally crushing it as aluminum cans are 100 percent recyclable. For those that worry about those plastic rings endangering wildlife, FCB ring carriers are photodegradable. That means that sun exposure will cause the ring carrier to break down until it is small, non-toxic particles. For FCB, this new venture is an exciting one. Their entire year round core lineup will be in cans only, though seasonal and limited edition releases will still be available in bottle packages. All cans will come with suggested food pairings and be date coded with the best by date so that beer drinkers know they are drinking fresh brews.
The public can expect to see the entire year round lineup in cans on shelves by mid-March. The brewery will also be rolling out seasonal releases, as well as the Savor Series, a limited edition signature cellar series in 2016.