While brewers and craft beer fanatics alike are psyched about the rapid growth of craft beer popularity, craft breweries are still businesses that have to operate with the bottom line in mind. In 2011, Dogfish Head Craft Brewery made the tough decision to stop distributing beer in Tennessee, Indiana, Wisconsin and Rhode Island. It wasn’t an easy decision for the brewery. But two years later, Dogfish Head is excited to announce that they have grown their brewing capacity to once again distribute beer in those four states.
Check out the honest and funny distribution announcement video above. It’s not only a great example of how a craft brewery listens to and interacts with its customers, but also shows us all how the exciting growth of craft beer can put brewers in the difficult business position of having to keep up with such high demand.
The Dogfish Head blog explains:
We were left with a choice: leave shelves empty and frustrate beer enthusiasts everywhere, or stay true to our off-centered roots, pull back and focus on strong, smart growth.
We have maintained double-digit growth in the past few years while investing in our brewery to increase capacity beyond the 200,000-bbl pace we are now at. This expansion will be completed in a few months, and we’ll finally have the capacity to reopen the markets we had to pull out of. We’re happy to announce that we’ll be hunting for distribution partners and regional sales managers in those four states and plan to be on shelves and taps there before the end of the year.
For the full story, check out the Dogfish Head blog and readers in Tennessee, Indiana, Wisconsin and Rhode Island, get ready — Dogfish Head is coming back.
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