• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Drawing on History: Anchor Brewing label artist Jim Stitt

February 12, 2013Keith Gribbins

A label design can make or break a beer for a new or old customer. If it’s artful, it can entice a newcomer. If it looks cheap, it might even deter a fan of the brand. Anchor Brewing Co. has some of the classiest labels in the craft brewing industry, which personify the personalities of its beer. A lot of those visuals come from the mind of label artist Jim Stitt, who has had a hand in nearly every Anchor label since the 1970s. Our favorite Stitt project? The hand-drawn trees he etches each year for the Anchor Christmas Ale label, which is covered extensively in this video. Watch Stitt, Fritz Maytag and Dave Burkhart collectively tell the story of Anchor’s label history, which is a big part of its company culture.

“I feel I’ve helped create the image of the brewery, maintaining the historical quality and the hand-made quality of it,” Stitt said.

We totally agree. Cheers.

cut and stack labels
Talking cut-and-stack labels with Oak Printing
Hinterkopf-eastside-distilling-canning-line-printer
Check out this baller canning printer Eastside Distilling’s Craft Canning + Bottling just added
Image credit- Beer packaging design by Trickstore on 99designs by Vista-001
Five packaging design trends for craft breweries to tap in 2022
AE2 (1 of 1)
Alternate Ending Beer Co. licenses Bored Ape Yacht NFT for limited release can

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Higher learning: Eastern Washington University and No-Li Brewhouse launch Craft Beer Certificate
  • Texas’ Bishop Cider is in explode mode, acquires two breweries, expanding to seven locations
  • Athletic Brewing earns Certified B Corp status as it celebrates four years
  • 2022 Beer Branding Trends Part 2: Beyond Beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....