Breweries across New York that are struggling to expand their reach and distribution might finally have a solution: Drink New York Craft. This e-commerce marketplace is now shipping beers to every residence in the state. By providing microbreweries access to this off-premise sales channel, DNYC is making it possible for them to have a presence in all of New York.
Having obtained a license that allows it to buy as a wholesaler and sell as a retailer, DNYC’s microbreweries partners are allowed to enter a market that was once impenetrable because of traditional distribution methods.
Despite brewing some of the rarest craft beer in the world, microbreweries were excluded from traditional distribution methods because of volume. Not being able to share their creations was not only a competitive disadvantage for microbreweries, but also unfair to New Yorkers who want to enjoy a beer that was previously difficult to get.
This made the market ripe for disruption, says founder Chad Meigs.
“Large corporations, distributors, and breweries do not like what we are doing. I’ve gotten a lot of backlash about it, which really enforces the idea that we are doing something insightful. We are doing something that is disrupting. It actually motivates me to pursue this idea even greater,” Meigs said.
DNYC creating this direct-to-consumer model for its partners is the first step towards showing the world where some of the best craft beer is brewed, something New Yorkers are already getting a taste of from the comfort of home.
DNYC’s e-commerce marketplace has the most diverse selection of New York craft beer that previously only existed in taprooms. In addition to helping microbreweries scale by providing them an off-premise sales channel, DNYC is making sure New Yorkers everywhere can enjoy their state’s rarest and hard-to-get beer at home!